by Lisa O'Neill | Nov 5, 2019 | In The News
*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
by Angela Hinson | Oct 29, 2019 | In The News
By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
by Breakaway Staff | Jul 31, 2019 | In The News
By: Mia Olea Garza This past year, I’ve been thinking about sustainability, carbon emission and reducing the amount of waste I create in my daily life. Although we already know that a majority of carbon waste is created by a small number of large companies, small...
by Breakaway Staff | Jul 23, 2019 | In The News
By Clara Bartels Being a vegetarian in Texas is not for the faint of heart. When I told my cousin I was becoming vegetarian, he looked at me and asked: “Can you still be considered a Texan?” While Austin does have amazing barbeque eateries, it also has tons of...
by Breakaway Staff | Jun 12, 2019 | In The News
by Lisa O’Neill Anyone in public relations with a focus on media relations knows the dance we learn to do – and hopefully, well – on a daily basis with media outlets of all sizes and statures. This is also true for our work with influencers, the people who have...
