Making News on Main Street

Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
Ask A Photo Editor: How to Send the Best Pitch

Ask A Photo Editor: How to Send the Best Pitch

By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
Are You Ready to Hire a PR Firm?

Are You Ready to Hire a PR Firm?

by Lisa O’Neill If you’ve been thinking about bringing on a PR firm, but not certain if it’s the right time, much less how to find a best-fit partner, here are some words of wisdom that should help.  As an owner of a PR firm, and working in the field for more...
Client Spotlight: A Wave of New Business

Client Spotlight: A Wave of New Business

It’s 2019 and our calendars and client roster are filling in quite nicely. While we have several returning clients, we also have a handful of exciting new clients and events coming up so mark your calendars! AIA Austin’s Design Talks is a series of five...
SOCO Botanicals

SOCO Botanicals

SOCO Botanicals, an oil-based skincare line of organic wildcrafted products that simplify your regimen. SOCO Botanicals oil are made from the highest quality natural resources from all over the world. Oil moisturizers are made with hand selected oils, each with...