by Breakaway Staff | Mar 24, 2022 | In The News
By Lindsey Wise Since its inception, social media has made quite an impact on the world of advertising. From Facebook and Twitter to Instagram and TikTok, people are spending more time on social media now than ever before. Thus, advertisers are using social media to...
by Breakaway Staff | Sep 16, 2021 | In The News
By Katie Berger Journalism and public relations school are both very different now versus 20 or 30 years ago. Smartphones have put a powerful computer in everyone’s pocket, making it possible for anyone to be a citizen journalist. Plus, there is now more information...
by Lisa O'Neill | Nov 5, 2019 | In The News
*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
by Angela Hinson | Oct 29, 2019 | In The News
By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
by Breakaway Staff | Oct 9, 2019 | In The News
by Annie Velasco This summer, I was one of 85 University of Texas student riders who spent 70 days biking 4,000 miles from Austin, TX to Anchorage, AK. As part of Texas 4000 for Cancer, we did it all to spread hope and raise money for cancer research and support...
