Boost PR Results with Integrated, PESO® Approach
PR pros are likely aware of the PESO model. Developed by Gini Dietrich around 10 years ago, she brilliantly defined, packaged and copyrighted the term that I had for years called an Integrated Marketing PR approach. PESO – Paid, Earned, Shared, Owned – is much easier to remember and write, so thanks, Gini! And, because we’re…
