Making News on Main Street

Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
Ask A Photo Editor: How to Send the Best Pitch

Ask A Photo Editor: How to Send the Best Pitch

By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
5 Tips for Insta-Worthy Photography

5 Tips for Insta-Worthy Photography

by Mia Olea Garza On Instagram, photo quality matters. Fortunately, you don’t need a fancy camera to enhance the quality of your photos; it’s easy to use what you have when you know the right choices to make. Whether it’s your personal or a brand/professional account,...
Instagram Planning Guide

Instagram Planning Guide

Instagram changes daily and with that comes new techniques. Each feed tells a different story and every post allows you to be a creative director and content creator in your own right. A “successful” Instagram account isn’t always characterized by...