Should PR Manage Influencer Marketing?

Should PR Manage Influencer Marketing?

If you’ve been a PR practitioner for the past 10 years, you’ve had to come to grips with social media as an ever-growing source of news and information. And with it, the independent content creators, aka influencers, who draw audiences of all sizes to their regular...
PR Etiquette, Patience and Peskiness

PR Etiquette, Patience and Peskiness

by Lisa O’Neill Anyone in public relations with a focus on media relations knows the dance we learn to do – and hopefully, well – on a daily basis with media outlets of all sizes and statures. This is also true for our work with influencers, the people who have...