by Breakaway Staff | Feb 16, 2023 | In The News
Working in public relations for more than 25 years, I’ve seen a great number of changes in the way we work and, in particular, how we measure impact for clients – and for ourselves. Perhaps a few of you remember the days of receiving envelopes of actual...
by Breakaway Staff | Mar 24, 2022 | In The News
By Lindsey Wise Since its inception, social media has made quite an impact on the world of advertising. From Facebook and Twitter to Instagram and TikTok, people are spending more time on social media now than ever before. Thus, advertisers are using social media to...
by Breakaway Staff | Sep 16, 2021 | In The News
By Katie Berger Journalism and public relations school are both very different now versus 20 or 30 years ago. Smartphones have put a powerful computer in everyone’s pocket, making it possible for anyone to be a citizen journalist. Plus, there is now more information...
by Lisa O'Neill | Feb 25, 2021 | In The News
Like many of you, if I never have to say or write the words “Covid,” “pandemic,” “social distancing,” “herd immunity,” “zoom happy hour,” “unprecedented,” and more, I’d be thrilled. Masks may have fun and funny designs, but we’re all sick of those too. And I speak for...
by Angela Hinson | Jan 27, 2021 | In The News
Public relations professionals are tasked with delivering results-driven solutions to promote news and feature stories on behalf of our clients. Beyond mastering delivery of quality content, we must use creative elements to help tell a story – today’s digital...
