Summer Updates

Hello, Friends,

Hope everyone is staying cool and enjoying more freedom inside and out due to higher vaccination rates. That said, we’re aware of recent, less hopeful news regarding an uptick in Covid infections and hospitalizations, so vigilance – and vaccinations – remain our most powerful allies.

Enjoy a dose of good news from around our client sphere such as the amazing work of the Texas 4000 for Cancer student cycling team that has been back on the 4,000+ mile road this summer. Plus, we share industry insights on the role and importance of influencer marketing in public relations.

Stay healthy!

– Lisa & the Breakaway team




Photo Credit: Tobin Davies Photography

The 35th Annual AIA Austin Homes Tour

AIA Austin celebrates the 35th anniversary of its popular annual homes tour as a hybrid event with both virtual AND in-person touring. The 2021 tour presents nine amazing homes in and near Austin by nine of the city’s most talented architects. VIP tickets include a private party at one of this year’s tour homes with breathtaking views of downtown Austin.

Early Bird pricing is available now for the online and hybrid experiences. Learn more about the 2021 AIA Austin Homes Tour and get tickets at


Photo Credit: Texas 4000 for Cancer

Keeping up with Texas 4000 For Cancer

This summer, the Texas 4000 for Cancer 2021 team of more than 80 students from The University of Texas at Austin returned to the road on the longest annual charity bike ride in the world. Due to Covid rules at the Canadian border, for the first time, the ride begins and ends in Austin versus the usual finale in Alaska. The team is riding more than 4,000 miles over 70 days sharing hope, knowledge, and charity with more than 200 communities along four routes. The entire team has been fully vaccinated for COVID-19 to both protect the team and the communities through which they travel.

Follow along on their journey via Instagram, Facebook and Twitter.


Photo Credit: Georgetown Visitor’s Bureau

What’s New in Georgetown, Texas?

“The Most Beautiful Town Square in Texas” always has something fun to do. Here are a few of our favorites:

  • Cen-Tex Miniature Golf is an 18-hole miniature golf course with an arcade room. Friday nights are now Adult Nights with BYOB.
  • The Saber Tooth Zip Ride is now open at Inner Space Cavern. The Saber Tooth pulls riders 130 feet into the air for a beautiful view of the Texas Hill Country then back down at 30 mph for a thrilling end to a relaxing view.
  • The Georgetown Palace Theatre presents summer concerts at the newly opened Doug Smith Performance Center. From classic pop to classic country, concerts are held every other Friday through the month of August.
  • Georgetown’s newest restaurant is City Post, a premier steak and seafood restaurant in the heart of Georgetown. Located in the original Georgetown Post Office, the restaurant is rich with history and nostalgia.⁠ City Post also has a market featuring fresh food items.


Photo Credit: Explore Austin

Explore Austin’s Summer Wilderness Trips

Explore Austin, a nonprofit serving Austin youth, is filled with excited, enriched, and, more recently, exhausted Explorers and Mentors after finishing their Summer Wilderness Trips. On these trips, Explorers employ six years of training and acquired skills in a final, grand adventure. For many, it was the first opportunity to travel outside of Texas.

Explore Austin has been helping Austin’s urban youth connect with outdoor adventures via a long-term mentorship program for more than 15 years. The program serves more than 300 youth, grades six through 12, to build perseverance and confidence in the outdoors and create memories of a lifetime. To join the adventure (literally on the trail or off) become a Trail Angel today.



(Spoiler alert: We say Yes)


By Lisa O’Neill, Principal

If you’ve been a PR practitioner for the past 10 years, you’ve had to come to grips with social media as an ever-growing source of news and information. And with it, the independent content creators, aka influencers, who draw audiences of all sizes to their regular postings.

The term “influencer” in social media seems to have been termed in 2009-10, a few years after certain bloggers with sizable readerships began accepting payment for creating sponsor-generated posts. Read more here.








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