Part-time Junior Account Executive

Position Description

Job Title: Part-time Jr. Account Executive

Location: South Austin with remote work days available

Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on social impact businesses within travel and tourism, nonprofit, arts/architecture and health/wellness. Expect to work on a variety of accounts, participate in a range of campaigns and see the results from all of your efforts! We offer flexible vacation time, remote work days, career growth opportunities in a tight-knit, collaborative atmosphere.

The Role:

Breakaway Public Relations seeks a Jr. Account Executive to handle targeted media and influencer relations, social media, regional community relations programming and assorted campaign promotional support. This position will be responsible for managing PR implementation and measurement for a range of client accounts. The position starts on a part-time basis with room to grow into full time. 

The ideal candidate is an up-and-coming, organized, resourceful communications strategist and media tactician with solid writing skills. The person in this role must understand social media, be ready to establish and build strong relationships with traditional media and social media influencers, create media materials, have some experience in crafting media pitches and a basic knowledge of PR tools such as Cision, Muckrack and Canva.

Responsibilities:

Support Breakaway’s efforts as a respected and authoritative media resource for our consumer client roster via news, thought leadership and compelling feature stories. Responsibilities also include social media management, influencer relations and event publicity. Other duties include (but not limited to):

  • Develop targeted media lists
  • Build and cultivate strong media relationships
  • Craft media materials and story pitches, and pitch ideas to print, broadcast, and digital outlets
  • Secure op-ed, guest column, and authored article opportunities
  • Write and edit press releases, pitch letters, media materials, authored articles, blog posts, social media postings
  • Execute, monitor influencer relations campaigns
  • Monitor and collect news clips
  • Draft monthly client reports
  • Prepare for clients for media interviews
  • Social media trends and best practices for PR messaging on social channels
  • Media relations for special events
  • Manage our intern
  • Competitive research
  • Support Breakaway’s new business efforts

 

Required Skills and Experience:

  • One-two years experience at a PR firm or in-house PR department
  • Strong PR writing capabilities
  • Experience in media relations – developing media lists, media relations plans, pitching stories, preparing clients for interviews
  • Comfortable using and measuring social media for PR messaging and/or event promotions 
  • Basic knowledge of Cision or Muckrack
  • Experience with office tools (Google drive, Dropbox)
  • Strong written and verbal communication skills including knowledge of AP Style
  • Proficiency in social media management on Facebook, Instagram & LinkedIn 
  • Attend client meetings and events; some meetings may be outside of Austin
  • Highly organized and adaptable to a fast-paced environment
  • Interest in expanding Breakaway’s mission of working with socially-responsible, sustainable businesses

 

Ideal job interests and skills: 

  • Interest in consumer and non-profit PR including travel/tourism, health/wellness, nonprofits, arts/culture
  • Meticulous attention to detail — punctuation, spelling and grammar and content formatting
  • Graphic design capabilities (InDesign, Photoshop or Canva)
  • Video and/or photography skills
  • Takes ownership of new initiatives, eager to learn
  • Highly organized, multi-tasking capabilities
  • Knowledge of WordPress
  • A portfolio that demonstrates copywriting skills, creative campaigns, case studies of projects you’ve developed or executed.

Hourly rate depends upon level of skills and experience. Qualified applicants should send their resume and cover letter to lisa@breakaway-pr.com. Please include personal LinkedIn, FB and/or Instagram handles.

Connect with us on social media!

Website: http://breakaway-pr.com/

Facebook: @breakawaypr

Instagram: @breakaway_pr