Blog Posts
The New Normal: Emerging Events in a Post-Covid World
Since the onset of COVID-19 over a year ago, the virus has reshaped nearly every industry in the world. These changes have straddled the line between making and, sadly, breaking organizations. This adversity has also led to widespread innovation as companies have...
Intern With Breakaway Public Relations
In today’s job market, internship opportunities are far and wide. Whether for educational credit, entry-level experience, or a stepping stone into a higher position, there are many reasons that an internship is a valuable part of one’s resume. Interning with a public...
Summer 2021 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel and tourism, sustainability, nonprofits, health/wellness and arts and architecture. Expect...
Almost Spring News From Breakaway PR
Spring is in the Air! Hello, Friends, As most of you know, we Texans have come out of a harrowing week, courtesy of all-powerful Mother Nature. Our team had its share of pain, yet also jumped in to help neighbors, friends and family however possible via rides,...
Wakeup Calls of 2020 and a Big Announcement!
Like many of you, if I never have to say or write the words “Covid,” “pandemic,” “social distancing,” “herd immunity,” “zoom happy hour,” “unprecedented,” and more, I’d be thrilled. Masks may have fun and funny designs, but we’re all sick of those too. And I speak for...
Five Most Useful Creative Apps for PR Professionals
Public relations professionals are tasked with delivering results-driven solutions to promote news and feature stories on behalf of our clients. Beyond mastering delivery of quality content, we must use creative elements to help tell a story - today’s digital news...
Shopping Local: Our Gift Guide for Austin, TX
As an Austin-based public relations agency, it’s our job to be in the know about all things Austin. This holiday season, we’ve compiled a list of our favorite local places and products so you can get something perfect for everyone on your list. From the foodie...
Fall Updates from Breakaway
Our Favorite Season of the Year Has Arrived! (sorry, Covid, you can't dim our enthusiasm) Dear Friends, As the weather cools, we're embracing the spirit of fall, regardless of the ugly pandemic that remains a major thorn in our sides. This fall will be one for the...
180+ Days of COVID: Our PR World, Then And Now
The impact of COVID-19 has been felt around the world - it feels pointless to say this anymore. When exactly its impact was first, or most severely experienced, differs. For those of us in Austin, Texas, we started feeling its impact in mid-March. This is when major...
Our Favorite Sustainable Travel Influencers
Instagram is a great tool to learn more about interests and passions, from food to wellness to fashion and more. Breakaway often works with social media influencers to create content for our clients, especially those in tourism, retail, and arts/architecture. At...
Tips to Developing Authentic Social Impact in the Workplace
In June 2020, individuals and companies across the United States were praised for utilizing social media to speak out against racial injustice in support of the Black Lives Matter movement. This was one of the largest, most unified acts of solidarity I’ve ever seen,...
Summer Updates from Breakaway
Dear Friends, It sure has been a tumultuous spring around the country and the world. "Life changing" is no overstatement. At Breakaway, we've adapted quite well - and at our own pace - to the new restrictions, then loosening of restrictions, while learning much along...