Blog Posts
Fall Goodness from Breakaway PR
Fall Into Goodness Hello, Friends, Hooray for the upcoming holidays! We could all use a heaping helping of good cheer, peace, love and kindness. Of course, we want this 365 days, but November and December are indeed the "nicest" times of the year. With that, we have...
Spring 2022 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, food/beverage, sustainability, fashion, beauty, nonprofits, and arts...
A student’s take: media literacy and a career in communications
By Katie Berger Journalism and public relations school are both very different now versus 20 or 30 years ago. Smartphones have put a powerful computer in everyone’s pocket, making it possible for anyone to be a citizen journalist. Plus, there is now more information...
Summer Updates from Breakaway PR
Summer Updates Hello, Friends, Hope everyone is staying cool and enjoying more freedom inside and out due to higher vaccination rates. That said, we're aware of recent, less hopeful news regarding an uptick in Covid infections and hospitalizations, so vigilance - and...
Should PR Manage Influencer Marketing?
If you’ve been a PR practitioner for the past 10 years, you’ve had to come to grips with social media as an ever-growing source of news and information. And with it, the independent content creators, aka influencers, who draw audiences of all sizes to their regular...
Are Interns Social Media Experts?
Most consider Gen-Z, those born between 1997-2015, to be social media and internet experts. Maybe it is because we have never lived in a time without social media or that our lives have been dominated by screens and smartphones. As Gen-Z begin to attend college, get...
Fall 2021 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel and tourism, sustainability, nonprofits, health/wellness and arts and architecture. Expect...
Why you should be using micro influencers
Photo Credit: @Lifeonabanjo More than ever, businesses are turning to social media influencers as a new way to get the word out about their brands. There are two types of influencers for marketers to be aware of: macro and micro influencers. Larger influencers, called...
The New Normal: Emerging Events in a Post-Covid World
Since the onset of COVID-19 over a year ago, the virus has reshaped nearly every industry in the world. These changes have straddled the line between making and, sadly, breaking organizations. This adversity has also led to widespread innovation as companies have...
Intern With Breakaway Public Relations
In today’s job market, internship opportunities are far and wide. Whether for educational credit, entry-level experience, or a stepping stone into a higher position, there are many reasons that an internship is a valuable part of one’s resume. Interning with a public...
Almost Spring News From Breakaway PR
Spring is in the Air! Hello, Friends, As most of you know, we Texans have come out of a harrowing week, courtesy of all-powerful Mother Nature. Our team had its share of pain, yet also jumped in to help neighbors, friends and family however possible via rides,...
Wakeup Calls of 2020 and a Big Announcement!
Like many of you, if I never have to say or write the words “Covid,” “pandemic,” “social distancing,” “herd immunity,” “zoom happy hour,” “unprecedented,” and more, I’d be thrilled. Masks may have fun and funny designs, but we’re all sick of those too. And I speak for...