Blog Posts
Breakaway’s Accomplishments in 2019
The end of the year can symbolize a lot of things - a new beginning, the start of a different chapter in our lives, and the opportunity to recreate yourself in the year to come. Here at Breakaway, we see the end of the year as a chance to reflect on our achievements...
Lessons Learned: PR stands for Perseverance Required
Persistence Indeed Pays in PR As a 25+ year public relations professional, you can be sure I’ve learned MANY lessons over the years. So many that they are deeply submerged within my workbrain. Many of these lessons are commonly known among my peers. However, a wise...
Fall Greetings from Breakaway PR
Fall is finally here! It's our favorite time of the year: crisp autumn air, beautiful foliage and the smell of fires in the hearth. Wait a minute. Maybe that's fall in New England, but it's lovely here as well. And, it's a busy season at Breakaway PR. We recently...
Enhance Your Productivity: Three Mindfulness Tips
By Simmone Harding Working in the PR field, our devotion to connecting clients with the community can sometimes get in the way of our devotion to ourselves. Luckily, through the practice of mindfulness, you can create an optimal work-life balance without compromising...
Making News on Main Street
*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
Ask A Photo Editor: How to Send the Best Pitch
By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
Favorite Social-Impact Brands with Marketing that Matters
by Lisa O’Neill One of the coolest aspects of today’s entrepreneurial spirit, in my opinion, has been the plethora of new businesses and organizations built with positive social and/or environmental impact in mind. For many, making a positive difference is indeed THE...
Five Things I Learned Biking to Alaska this Summer with Texas 4000 for Cancer
by Annie Velasco This summer, I was one of 85 University of Texas student riders who spent 70 days biking 4,000 miles from Austin, TX to Anchorage, AK. As part of Texas 4000 for Cancer, we did it all to spread hope and raise money for cancer research and support...
Tips for Creating a Successful Internship Program
by Alexia Lopez As public relations professionals, especially in a smaller team setting, our interns are vital to daily operations, and the great ones prove to be assets to any company’s overall success. With the continuous, seasonal rotation of college interns comes...
Are You Ready to Hire a PR Firm?
by Lisa O'Neill If you’ve been thinking about bringing on a PR firm, but not certain if it’s the right time, much less how to find a best-fit partner, here are some words of wisdom that should help. As an owner of a PR firm, and working in the field for more than 25...
Sustainable Practices: How to Reduce Waste
By: Mia Olea Garza This past year, I’ve been thinking about sustainability, carbon emission and reducing the amount of waste I create in my daily life. Although we already know that a majority of carbon waste is created by a small number of large companies, small...
A Guide to Vegetarian Dining in Austin
By Clara Bartels Being a vegetarian in Texas is not for the faint of heart. When I told my cousin I was becoming vegetarian, he looked at me and asked: “Can you still be considered a Texan?” While Austin does have amazing barbeque eateries, it also has tons of...