Should PR Manage Influencer Marketing?

Should PR Manage Influencer Marketing?

If you’ve been a PR practitioner for the past 10 years, you’ve had to come to grips with social media as an ever-growing source of news and information. And with it, the independent content creators, aka influencers, who draw audiences of all sizes to their regular...

Are Interns Social Media Experts?

Are Interns Social Media Experts?

Most consider Gen-Z, those born between 1997-2015, to be social media and internet experts. Maybe it is because we have never lived in a time without social media or that our lives have been dominated by screens and smartphones. As Gen-Z begin to attend college, get...

Fall 2021 Internship

Fall 2021 Internship

Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel and tourism, sustainability, nonprofits, health/wellness and arts and architecture. Expect...

Why you should be using micro influencers

Why you should be using micro influencers

Photo Credit: @Lifeonabanjo More than ever, businesses are turning to social media influencers as a new way to get the word out about their brands. There are two types of influencers for marketers to be aware of: macro and micro influencers. Larger influencers, called...

Intern With Breakaway Public Relations

Intern With Breakaway Public Relations

In today’s job market, internship opportunities are far and wide. Whether for educational credit, entry-level experience, or a stepping stone into a higher position, there are many reasons that an internship is a valuable part of one’s resume. Interning with a public...

Almost Spring News From Breakaway PR

Almost Spring News From Breakaway PR

Spring is in the Air! Hello, Friends, As most of you know, we Texans have come out of a harrowing week, courtesy of all-powerful Mother Nature. Our team had its share of pain, yet also jumped in to help neighbors, friends and family however possible via rides,...

Wakeup Calls of 2020 and a Big Announcement!

Wakeup Calls of 2020 and a Big Announcement!

Like many of you, if I never have to say or write the words “Covid,” “pandemic,” “social distancing,” “herd immunity,” “zoom happy hour,” “unprecedented,” and more, I’d be thrilled. Masks may have fun and funny designs, but we’re all sick of those too. And I speak for...

Five Most Useful Creative Apps for PR Professionals

Five Most Useful Creative Apps for PR Professionals

Public relations professionals are tasked with delivering results-driven solutions to promote news and feature stories on behalf of our clients. Beyond mastering delivery of quality content, we must use creative elements to help tell a story - today’s digital news...

Shopping Local: Our Gift Guide for Austin, TX

Shopping Local: Our Gift Guide for Austin, TX

  As an Austin-based public relations agency, it’s our job to be in the know about all things Austin. This holiday season, we’ve compiled a list of our favorite local places and products so you can get something perfect for everyone on your list. From the foodie...

Fall Updates from Breakaway

Fall Updates from Breakaway

Our Favorite Season of the Year Has Arrived! (sorry, Covid, you can't dim our enthusiasm) Dear Friends, As the weather cools, we're embracing the spirit of fall, regardless of the ugly pandemic that remains a major thorn in our sides. This fall will be one for the...

180+ Days of COVID: Our PR World, Then And Now

180+ Days of COVID: Our PR World, Then And Now

The impact of COVID-19 has been felt around the world - it feels pointless to say this anymore. When exactly its impact was first, or most severely experienced, differs. For those of us in Austin, Texas, we started feeling its impact in mid-March. This is when major...