180+ Days of COVID: Our PR World, Then And Now

180+ Days of COVID: Our PR World, Then And Now

The impact of COVID-19 has been felt around the world - it feels pointless to say this anymore. When exactly its impact was first, or most severely experienced, differs. For those of us in Austin, Texas, we started feeling its impact in mid-March. This is when major...

Our Favorite Sustainable Travel Influencers

Our Favorite Sustainable Travel Influencers

Instagram is a great tool to learn more about interests and passions, from food to wellness to fashion and more. Breakaway often works with social media influencers to create content for our clients, especially those in tourism, retail, and arts/architecture.  At...

Summer Updates from Breakaway

Summer Updates from Breakaway

Dear Friends, It sure has been a tumultuous spring around the country and the world. "Life changing" is no overstatement. At Breakaway, we've adapted quite well - and at our own pace - to the new restrictions, then loosening of restrictions, while learning much along...

Pandemic Pitching: Working with Lifestyle Media

Pandemic Pitching: Working with Lifestyle Media

Our second attempt at vlogging revealed my long overdue need to replace our home internet provider in order to get higher speed. The original cut of this vlog with friend and New Orleans-based journalist, Melanie Warner Spencer, turned out as a one-sided...

Q&A: How to Handle Negative Online Reviews

Q&A: How to Handle Negative Online Reviews

As PR pros, we are on the front lines of crisis and issues management strategies for our clients. Social and digital media have opened the doors to a whole host of sticky situations for businesses, especially in the form of negative comments and reviews....

The Golden Rules of Public Relations

The Golden Rules of Public Relations

Whenever I consult with clients on public relations or present the “wide, wild world” of PR to college students, the presentation framework centers around what I call the Golden Rules of PR. Simplified, these are the ideal behaviors and best practices that withstand...

Confessions of an Intern

Confessions of an Intern

April is National Internship Awareness Month and, as we dig into our search for a summer 2020 PR intern, we thought it would be helpful for you to get the “real deal” on interning at Breakaway from one of our all-star interns, recent St. Edward’s graduate, Simmone...

Our Tips & Tricks for Working From Home

Our Tips & Tricks for Working From Home

In this critical time of the COVID-19 pandemic, many companies have opted, or even mandated, that employees work from home. Working from home, if possible, is the most ideal situation given the rapid spread of the novel coronavirus. Social distancing and reducing the...

Summer 2020 Internship

Summer 2020 Internship

Thank you for your interest. We are no longer accepting applications for our summer 2020 internship. We will begin accepting applications for our fall internship in July. Breakaway Public Relations is an Austin-based boutique public relations firm that builds...

My Transition From Marketing to Public Relations

My Transition From Marketing to Public Relations

The start of 2020 brings new resolutions, and for me, it brought a new career path in public relations. Before beginning my position at  Breakaway PR, I performed a host of jobs within the marketing sphere. I was doing everything from content to email marketing,...

Breakaway’s Accomplishments in 2019

Breakaway’s Accomplishments in 2019

The end of the year can symbolize a lot of things - a new beginning, the start of a different chapter in our lives, and the opportunity to recreate yourself in the year to come. Here at Breakaway, we see the end of the year as a chance to reflect on our achievements...