Q&A: How to Handle Negative Online Reviews

As PR pros, we are on the front lines of crisis and issues management strategies for our clients. Social and digital media have opened the doors to a whole host of sticky situations for businesses, especially in the form of negative comments and reviews....

The Golden Rules of Public Relations

Whenever I consult with clients on public relations or present the “wide, wild world” of PR to college students, the presentation framework centers around what I call the Golden Rules of PR. Simplified, these are the ideal behaviors and best practices that withstand...

Confessions of an Intern

April is National Internship Awareness Month and, as we dig into our search for a summer 2020 PR intern, we thought it would be helpful for you to get the “real deal” on interning at Breakaway from one of our all-star interns, recent St. Edward’s graduate, Simmone...

Our Tips & Tricks for Working From Home

In this critical time of the COVID-19 pandemic, many companies have opted, or even mandated, that employees work from home. Working from home, if possible, is the most ideal situation given the rapid spread of the novel coronavirus. Social distancing and reducing the...

Summer 2020 Internship

Thank you for your interest. We are no longer accepting applications for our summer 2020 internship. We will begin accepting applications for our fall internship in July. Breakaway Public Relations is an Austin-based boutique public relations firm that builds...

My Transition From Marketing to Public Relations

The start of 2020 brings new resolutions, and for me, it brought a new career path in public relations. Before beginning my position at  Breakaway PR, I performed a host of jobs within the marketing sphere. I was doing everything from content to email marketing,...

Breakaway’s Accomplishments in 2019

The end of the year can symbolize a lot of things - a new beginning, the start of a different chapter in our lives, and the opportunity to recreate yourself in the year to come. Here at Breakaway, we see the end of the year as a chance to reflect on our achievements...

Lessons Learned: PR stands for Perseverance Required

Persistence Indeed Pays in PR As a 25+ year public relations professional, you can be sure I’ve learned MANY lessons over the years. So many that they are deeply submerged within my workbrain. Many of these lessons are commonly known among my peers. However, a wise...

Fall Greetings from Breakaway PR

Fall is finally here! It's our favorite time of the year: crisp autumn air, beautiful foliage and the smell of fires in the hearth. Wait a minute. Maybe that's fall in New England, but it's lovely here as well. And, it's a busy season at Breakaway PR. We recently...

Enhance Your Productivity: Three Mindfulness Tips

By Simmone Harding Working in the PR field, our devotion to connecting clients with the community can sometimes get in the way of our devotion to ourselves. Luckily, through the practice of mindfulness, you can create an optimal work-life balance without compromising...

Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...

Ask A Photo Editor: How to Send the Best Pitch

By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...