Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...

Ask A Photo Editor: How to Send the Best Pitch

By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...

Job Opening for Jr Account Executive

Position Description: Job Title: Account Executive Location: Austin with remote work days available Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus...

Tips for Creating a Successful Internship Program

by Alexia Lopez As public relations professionals, especially in a smaller team setting, our interns are vital to daily operations, and the great ones prove to be assets to any company’s overall success. With the continuous, seasonal rotation of college interns comes...

Are You Ready to Hire a PR Firm?

by Lisa O'Neill If you’ve been thinking about bringing on a PR firm, but not certain if it’s the right time, much less how to find a best-fit partner, here are some words of wisdom that should help.  As an owner of a PR firm, and working in the field for more than 25...

Sustainable Practices: How to Reduce Waste

By: Mia Olea Garza This past year, I’ve been thinking about sustainability, carbon emission and reducing the amount of waste I create in my daily life. Although we already know that a majority of carbon waste is created by a small number of large companies, small...

A Guide to Vegetarian Dining in Austin

By Clara Bartels Being a vegetarian in Texas is not for the faint of heart. When I told my cousin I was becoming vegetarian, he looked at me and asked: “Can you still be considered a Texan?” While Austin does have amazing barbeque eateries, it also has tons of...

Summer Styling Tips: Austin Edition

By Clara Bartels Summer is the perfect time for a laid-back style and  carefree attitude. Shorts are back in, dresses are flowing and sandals are essential. As an Austinite, I’ve experienced most local hot spots and I’m here for all the sun and spirit this city has to...

5 Tips for Insta-Worthy Photography

by Mia Olea Garza On Instagram, photo quality matters. Fortunately, you don’t need a fancy camera to enhance the quality of your photos; it’s easy to use what you have when you know the right choices to make. Whether it’s your personal or a brand/professional account,...

A Guide to Gluten-Free Dining in Austin

by Simmone Harding Living a gluten-free lifestyle is a hardship no one wants to hear about. Whether you have Celiac disease, gluten sensitivity, or looking to cut gluten out of your diet after hearing the array of digestive horror stories, you know the challenge of...