Blog Posts
Our Tips & Tricks for Working From Home
In this critical time of the COVID-19 pandemic, many companies have opted, or even mandated, that employees work from home. Working from home, if possible, is the most ideal situation given the rapid spread of the novel coronavirus. Social distancing and reducing the...
Summer 2020 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel and tourism, sustainability, nonprofits, health/wellness and arts and architecture. Expect...
My Transition From Marketing to Public Relations
The start of 2020 brings new resolutions, and for me, it brought a new career path in public relations. Before beginning my position at Breakaway PR, I performed a host of jobs within the marketing sphere. I was doing everything from content to email marketing,...
Breakaway’s Accomplishments in 2019
The end of the year can symbolize a lot of things - a new beginning, the start of a different chapter in our lives, and the opportunity to recreate yourself in the year to come. Here at Breakaway, we see the end of the year as a chance to reflect on our achievements...
Lessons Learned: PR stands for Perseverance Required
Persistence Indeed Pays in PR As a 25+ year public relations professional, you can be sure I’ve learned MANY lessons over the years. So many that they are deeply submerged within my workbrain. Many of these lessons are commonly known among my peers. However, a wise...
Fall Greetings from Breakaway PR
Fall is finally here! It's our favorite time of the year: crisp autumn air, beautiful foliage and the smell of fires in the hearth. Wait a minute. Maybe that's fall in New England, but it's lovely here as well. And, it's a busy season at Breakaway PR. We recently...
Enhance Your Productivity: Three Mindfulness Tips
By Simmone Harding Working in the PR field, our devotion to connecting clients with the community can sometimes get in the way of our devotion to ourselves. Luckily, through the practice of mindfulness, you can create an optimal work-life balance without compromising...
Making News on Main Street
*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
Ask A Photo Editor: How to Send the Best Pitch
By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
Favorite Social-Impact Brands with Marketing that Matters
by Lisa O’Neill One of the coolest aspects of today’s entrepreneurial spirit, in my opinion, has been the plethora of new businesses and organizations built with positive social and/or environmental impact in mind. For many, making a positive difference is indeed THE...
Five Things I Learned Biking to Alaska this Summer with Texas 4000 for Cancer
by Annie Velasco This summer, I was one of 85 University of Texas student riders who spent 70 days biking 4,000 miles from Austin, TX to Anchorage, AK. As part of Texas 4000 for Cancer, we did it all to spread hope and raise money for cancer research and support...
Tips for Creating a Successful Internship Program
by Alexia Lopez As public relations professionals, especially in a smaller team setting, our interns are vital to daily operations, and the great ones prove to be assets to any company’s overall success. With the continuous, seasonal rotation of college interns comes...