Blog Posts
Ask A Photo Editor: How to Send the Best Pitch
By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
Favorite Social-Impact Brands with Marketing that Matters
by Lisa O’Neill One of the coolest aspects of today’s entrepreneurial spirit, in my opinion, has been the plethora of new businesses and organizations built with positive social and/or environmental impact in mind. For many, making a positive difference is indeed THE...
Five Things I Learned Biking to Alaska this Summer with Texas 4000 for Cancer
by Annie Velasco This summer, I was one of 85 University of Texas student riders who spent 70 days biking 4,000 miles from Austin, TX to Anchorage, AK. As part of Texas 4000 for Cancer, we did it all to spread hope and raise money for cancer research and support...
Tips for Creating a Successful Internship Program
by Alexia Lopez As public relations professionals, especially in a smaller team setting, our interns are vital to daily operations, and the great ones prove to be assets to any company’s overall success. With the continuous, seasonal rotation of college interns comes...
Are You Ready to Hire a PR Firm?
by Lisa O'Neill If you’ve been thinking about bringing on a PR firm, but not certain if it’s the right time, much less how to find a best-fit partner, here are some words of wisdom that should help. As an owner of a PR firm, and working in the field for more than 25...
Sustainable Practices: How to Reduce Waste
By: Mia Olea Garza This past year, I’ve been thinking about sustainability, carbon emission and reducing the amount of waste I create in my daily life. Although we already know that a majority of carbon waste is created by a small number of large companies, small...
A Guide to Vegetarian Dining in Austin
By Clara Bartels Being a vegetarian in Texas is not for the faint of heart. When I told my cousin I was becoming vegetarian, he looked at me and asked: “Can you still be considered a Texan?” While Austin does have amazing barbeque eateries, it also has tons of...
Summer Styling Tips: Austin Edition
By Clara Bartels Summer is the perfect time for a laid-back style and carefree attitude. Shorts are back in, dresses are flowing and sandals are essential. As an Austinite, I’ve experienced most local hot spots and I’m here for all the sun and spirit this city has to...
5 Tips for Insta-Worthy Photography
by Mia Olea Garza On Instagram, photo quality matters. Fortunately, you don’t need a fancy camera to enhance the quality of your photos; it’s easy to use what you have when you know the right choices to make. Whether it’s your personal or a brand/professional account,...
A Guide to Gluten-Free Dining in Austin
by Simmone Harding Living a gluten-free lifestyle is a hardship no one wants to hear about. Whether you have Celiac disease, gluten sensitivity, or looking to cut gluten out of your diet after hearing the array of digestive horror stories, you know the challenge of...
PR Etiquette, Patience and Peskiness
by Lisa O'Neill Anyone in public relations with a focus on media relations knows the dance we learn to do – and hopefully, well – on a daily basis with media outlets of all sizes and statures. This is also true for our work with influencers, the people who have earned...
A Guide to Summer Skincare
by Alexia Zamora-Lopez The kickoff to summer officially begins on June 21, but with Texas you never really know. Whether you are taking your annual beach trip or lounging by Lady Bird Lake, it’s difficult to escape the sun and frankly we don’t really want to. The big...
Cookie Craze: Austin Edition
by Lisa O'Neill For as long as I can remember, I’ve had a weakness for the perfect or near-perfect cookie. Oatmeal chocolate chip with pecan is my go-to, but other flavors can rock my world such as peanut butter chocolate chunk, peanut butter & jelly, salted...
Unique Austin-based Film Festival Spotlights Young Filmmakers Worldwide
On Sunday, April 14th, a special gathering took place in Southwest Austin to celebrate the achievements of an exceptional group of young women and men from around the world. The 7th Annual Girls Impact the World Film Festival (GITWFF) took place on a picture-perfect...
Client Spotlight: A Wave of New Business
It's 2019 and our calendars and client roster are filling in quite nicely. While we have several returning clients, we also have a handful of exciting new clients and events coming up so mark your calendars! AIA Austin's Design Talks is a series of five "lunch and...
We Love the ‘New’ in a New Year
Oh how the year has flown by! With 2019 literally around the corner, comes the opportunity to set a fresh perspective and realign your visions both personally and professionally. New Year’s resolutions can be tricky to maintain throughout the year but it’s always nice...
Holiday Traditions & Pastimes
By Fernanda Armendariz It’s officially holiday season, my favorite time of year! I have several places I call home so when the holidays come around, I get to spend time in the many "homes" that I love. I live in Austin, but my hometown is a few hours away in Mission,...
Guest Post: A Conversation with Lamanda Ballard from Flo Code
Today we're sharing this article courtesy of our favorite local shoe company (and former client), SUAVS. Breakaway PR is so proud of their commitment to quality apparel as well as community engagement! Read on to learn about their nonprofit partner, Flo Code. ...
Discovering Parks of the Southwest – Best Class Ever!
By Nancy Gonzalez This past summer, I had the opportunity to travel throughout the Southwest region of the United States to visit, hike and camp at state and national parks. This wasn’t your average school break getaway, it was school, complete with daily assignments...
Social Media Week Austin
We're happy to welcome Social Media Week Austin (#SMWATX) as our latest client! Powered by Best Practice Media, this innovative and content-driven event will take place in the course of three-days, February 20-22nd. This is a great way to connect with seasoned leaders...
SOCO Botanicals
We’re excited to welcome new client, SOCO Botanicals, an Austin-based skincare line that aims to simplify your regimen!
Instagram Planning Guide
Instagram changes daily and with that comes new techniques. Each feed tells a different story and every post allows you to be a creative director and content creator in your own right. A "successful" Instagram account isn't always characterized by how many followers...
New York Adventures
by Analise Guerra From a young age, I learned the importance of exploring diverse cultures through traveling. As a recent college graduate, I yearned for adventure and what better way to do that then by exploring new places? Sometimes, it doesn’t take going out of the...
Georgetown Summer Fun
Blue Hole, a true natural gem with easy access, just a few blocks from town square! Enjoy its beautiful, blue, spring-fed water surrounded by limestone cliffs -- no jumping please. 😉 Need a weekend getaway? We know the perfect place… Georgetown, TX, home of The Most...
We Are Blood
We’re excited to welcome new client, We Are Blood, the exclusive provider of Central Texas’ blood supply. Save a life, donate blood or platelets – it’s easier than you think.
SXSW 2018 Recap
SXSW came and went through Austin last month, and our public relations tream thoroughly enjoyed the influx of info! Our favorite panel, The Anatomy of a Trend, provided some eye-opening statistics. Not only does a consumer trend have a two-year forecast, but has the...
Waller Creek Conservancy
We are proud to announce the work we will be doing with Waller Creek Conservancy to further enhance Austin parks.
Breakaway PR Welcomes Explore Austin
We proudly announce a new PR partnership and sponsorship of Explore Austin.
Newton O’Neill Communications and Patterns of Movement Public Relations (POM) Unite to Form New Lifestyle Public Relations Agency, Breakaway Public Relations
Bringing enhanced expertise and services to lifestyle, nonprofit industries