Blog Posts
Breakaway Summer 2023 Internship
Breakaway Summer 2023 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and...
Misconceptions vs. Realities of Public Relations
Many people assume public relations is a glamorous and party-filled career. I know I did after watching Samantha Jones host red carpets and celebrity-filled parties on “Sex and the City.” This idealized perception of PR has even been dubbed the "Samantha Syndrome" and...
Will the rise of social media and influencer advertising take over traditional Super Bowl commercials?
Each year, the Super Bowl brings in millions of viewers around the world for several reasons: The football game, of course A highly-anticipated halftime show The entertaining commercials For decades, Super Bowl commercials have been the best way for brands to reach...
Tech Tools for Smarter PR
Working in public relations for more than 25 years, I’ve seen a great number of changes in the way we work and, in particular, how we measure impact for clients - and for ourselves. Perhaps a few of you remember the days of receiving envelopes of actual newspaper and...
Impact of UGC Creators on Traditional Influencer Marketing
We all know influencers and their importance in today’s age of marketing, but a new trend is emerging; UGC (User Generated Content) creators. The rise of social media platforms and the increasing array of content creation tools has led to the rise of UGC, which has...
What a PR Internship Teaches You that Classes Do Not
By Riley Sims Internships are meant to be a way for students to learn more about the field they’re interested in and apply what they’re learning in a professional setting. Going into my internship, I knew that I didn’t know everything about the field of public...
Breakaway Spring 2023 Internship
Spring 2023 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and arts and...
The Importance of Networking and Escaping the Comfort Zone
By Angela Ramirez I moved to the Austin area about six months ago and have yet to fully put myself “out there” on a personal and professional level. Networking is an area in which I am unfamiliar, yet know it’s important as I get my feet wet in the communications...
10 Fall Favorites from the Interns of Breakaway
Fall Favorites from Breakaway PR FOR YOUR CALENDAR The 21st annual Blue Genie Art Bazaar returns Nov. 19 - Dec. 24, from 10 a.m. - 10 p.m. every day (except for Christmas Eve, when it closes at 6 p.m.). This beloved holiday shopping tradition offers many ways...
Autumn Updates with Breakaway PR
Autumn Rules! Fall in Central Texas can be short-lived just like any season other than summer. So we cherish every minute of the lower, pleasant temperatures and occasional vibrant fall leaves. Then there's all things pumpkin, Halloween super stores and beloved...
The Power of Knowing Your Audience
By Riley Sims The field of public relations is rooted in communicating with the public and creating a favorable impression. However, it’s important to realize that the public isn’t a homogeneous group. We communicate with various stakeholders who have different values...
Beating Summer Heat with Breakaway PR
Man, It's HOT Out There! Hello, friends, Happy Summer 2022 where summer temps began this past May in Austin, and did so with a vengeance. I just read that we broke weather records in June for 21 days of 100+ degree heat. VERY uncool in so many ways. Wherever...