Breakaway Summer 2023 Internship

Breakaway Summer 2023 Internship

Breakaway Summer 2023 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and...

Misconceptions vs. Realities of Public Relations

Misconceptions vs. Realities of Public Relations

Many people assume public relations is a glamorous and party-filled career. I know I did after watching Samantha Jones host red carpets and celebrity-filled parties on “Sex and the City.” This idealized perception of PR has even been dubbed the "Samantha Syndrome" and...

Tech Tools for Smarter PR

Tech Tools for Smarter PR

Working in public relations for more than 25 years, I’ve seen a great number of changes in the way we work and, in particular, how we measure impact for clients - and for ourselves. Perhaps a few of you remember the days of receiving envelopes of actual newspaper and...

Breakaway Spring 2023 Internship

Breakaway Spring 2023 Internship

Spring 2023 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and arts and...

Autumn Updates with Breakaway PR

Autumn Updates with Breakaway PR

Autumn Rules!  Fall in Central Texas can be short-lived just like any season other than summer. So we cherish every minute of the lower, pleasant temperatures and occasional vibrant fall leaves. Then there's all things pumpkin, Halloween super stores and beloved...

The Power of Knowing Your Audience

The Power of Knowing Your Audience

By Riley Sims The field of public relations is rooted in communicating with the public and creating a favorable impression. However, it’s important to realize that the public isn’t a homogeneous group. We communicate with various stakeholders who have different values...

Beating Summer Heat with Breakaway PR

Beating Summer Heat with Breakaway PR

Man, It's HOT Out There!  Hello, friends,  Happy Summer 2022 where summer temps began this past May in Austin, and did so with a vengeance. I just read that we broke weather records in June for 21 days of 100+ degree heat. VERY uncool in so many ways. Wherever...