Blog Posts
Breakaway Spring 2023 Internship
Spring 2023 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and arts and...
The Importance of Networking and Escaping the Comfort Zone
By Angela Ramirez I moved to the Austin area about six months ago and have yet to fully put myself “out there” on a personal and professional level. Networking is an area in which I am unfamiliar, yet know it’s important as I get my feet wet in the communications...
10 Fall Favorites from the Interns of Breakaway
Riley and Angela's Fall Favorites Fall is in the air and with it, so much to enjoy. From seasonal foods to watching Halloween movies, our interns are sharing their favorites for fall!All of their favorites remind us about the endless options to enjoy this fall season....
Autumn Updates with Breakaway PR
Autumn Rules! Fall in Central Texas can be short-lived just like any season other than summer. So we cherish every minute of the lower, pleasant temperatures and occasional vibrant fall leaves. Then there's all things pumpkin, Halloween super stores and beloved...
The Power of Knowing Your Audience
By Riley Sims The field of public relations is rooted in communicating with the public and creating a favorable impression. However, it’s important to realize that the public isn’t a homogeneous group. We communicate with various stakeholders who have different values...
Beating Summer Heat with Breakaway PR
Man, It's HOT Out There! Hello, friends, Happy Summer 2022 where summer temps began this past May in Austin, and did so with a vengeance. I just read that we broke weather records in June for 21 days of 100+ degree heat. VERY uncool in so many ways. Wherever...
Key Takeaways From the Pandemic: A Graduate’s Perspective
By Angela Ramirez During the second semester of my first year of college, I was sitting in my pop-culture communications class, laughing at Covid-19 social media memes that my professor was showing, collectively blowing the whole thing off. Unbeknownst to us, our...
How to Avoid Misleading Advertising on Social Media
By Lindsey Wise Since its inception, social media has made quite an impact on the world of advertising. From Facebook and Twitter to Instagram and TikTok, people are spending more time on social media now than ever before. Thus, advertisers are using social media to...
Summer 2022 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, food/beverage, sustainability, fashion, beauty, nonprofits, and arts...
Fall Goodness from Breakaway PR
Fall Into Goodness Hello, Friends, Hooray for the upcoming holidays! We could all use a heaping helping of good cheer, peace, love and kindness. Of course, we want this 365 days, but November and December are indeed the "nicest" times of the year. With that, we have...
A student’s take: media literacy and a career in communications
By Katie Berger Journalism and public relations school are both very different now versus 20 or 30 years ago. Smartphones have put a powerful computer in everyone’s pocket, making it possible for anyone to be a citizen journalist. Plus, there is now more information...
Summer Updates from Breakaway PR
Summer Updates Hello, Friends, Hope everyone is staying cool and enjoying more freedom inside and out due to higher vaccination rates. That said, we're aware of recent, less hopeful news regarding an uptick in Covid infections and hospitalizations, so vigilance - and...