Blog Posts
Fall 2022 Breakaway PR Internship
Fall 2022 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and arts and...
Beating Summer Heat with Breakaway PR
Man, It's HOT Out There! Hello, friends, Happy Summer 2022 where summer temps began this past May in Austin, and did so with a vengeance. I just read that we broke weather records in June for 21 days of 100+ degree heat. VERY uncool in so many ways. Wherever...
Key Takeaways From the Pandemic: A Graduate’s Perspective
By Angela Ramirez During the second semester of my first year of college, I was sitting in my pop-culture communications class, laughing at Covid-19 social media memes that my professor was showing, collectively blowing the whole thing off. Unbeknownst to us, our...
How to Avoid Misleading Advertising on Social Media
By Lindsey Wise Since its inception, social media has made quite an impact on the world of advertising. From Facebook and Twitter to Instagram and TikTok, people are spending more time on social media now than ever before. Thus, advertisers are using social media to...
Summer 2022 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, food/beverage, sustainability, fashion, beauty, nonprofits, and arts...
Fall Goodness from Breakaway PR
Fall Into Goodness Hello, Friends, Hooray for the upcoming holidays! We could all use a heaping helping of good cheer, peace, love and kindness. Of course, we want this 365 days, but November and December are indeed the "nicest" times of the year. With that, we have...
A student’s take: media literacy and a career in communications
By Katie Berger Journalism and public relations school are both very different now versus 20 or 30 years ago. Smartphones have put a powerful computer in everyone’s pocket, making it possible for anyone to be a citizen journalist. Plus, there is now more information...
Summer Updates from Breakaway PR
Summer Updates Hello, Friends, Hope everyone is staying cool and enjoying more freedom inside and out due to higher vaccination rates. That said, we're aware of recent, less hopeful news regarding an uptick in Covid infections and hospitalizations, so vigilance - and...
Should PR Manage Influencer Marketing?
If you’ve been a PR practitioner for the past 10 years, you’ve had to come to grips with social media as an ever-growing source of news and information. And with it, the independent content creators, aka influencers, who draw audiences of all sizes to their regular...
Are Interns Social Media Experts?
Most consider Gen-Z, those born between 1997-2015, to be social media and internet experts. Maybe it is because we have never lived in a time without social media or that our lives have been dominated by screens and smartphones. As Gen-Z begin to attend college, get...
Fall 2021 Internship
Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel and tourism, sustainability, nonprofits, health/wellness and arts and architecture. Expect...
Why you should be using micro influencers
Photo Credit: @Lifeonabanjo More than ever, businesses are turning to social media influencers as a new way to get the word out about their brands. There are two types of influencers for marketers to be aware of: macro and micro influencers. Larger influencers, called...