The Convention and Visitors Bureau of Georgetown has partnered with Breakaway since 2015 to raise visibility and attract more leisure travelers, competing with a broad range of notable small to mid-sized Texas towns.
Breakaway PR coordinated key messaging with the CVB, honing in on its small-town charm and history paired with natural beauty and an abundance of creative, arts-driven events and destinations. To deliver these messages, we oversee a year-round media and influencer relations strategy targeting regional and national outlets with a variety of angles such as travel, food, shopping, outdoor activities and more.
The plan balances event news and feature story opportunities promoting Georgetown as an undiscovered gem. A primary tactic involves the coordination of regular media and influencer FAM trips including select micro influencers in key Texas drive markets.
In turn, Georgetown has been featured in more than a dozen blog posts and countless social media posts since 2018. Since 2019, we have reached a combined 320,233 followers through influencer content on Instagram alone.
Additionally, Breakaway secured more than 200 pieces of media coverage with over 1.3 million coverage views in outlets such as Texas Monthly, Texas Highways, Austin Chronicle, Houston Chronicle, San Antonio Express-News, Austin American-Statesman, Trips to Discover and more.