Enhance Your Productivity: Three Mindfulness Tips

Enhance Your Productivity: Three Mindfulness Tips

By Simmone Harding Working in the PR field, our devotion to connecting clients with the community can sometimes get in the way of our devotion to ourselves. Luckily, through the practice of mindfulness, you can create an optimal work-life balance without compromising...
Making News on Main Street

Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
Ask A Photo Editor: How to Send the Best Pitch

Ask A Photo Editor: How to Send the Best Pitch

By Mia Olea Garza As PR professionals, we’re constantly working to send information to media outlets in the most clear and concise manner so they will not only read it, but hopefully, cover our story idea/news pitch. Even though we follow best practices, it’s...
Tips for Creating a Successful Internship Program

Tips for Creating a Successful Internship Program

by Alexia Lopez As public relations professionals, especially in a smaller team setting, our interns are vital to daily operations, and the great ones prove to be assets to any company’s overall success. With the continuous, seasonal rotation of college interns comes...