by Breakaway Staff | Mar 20, 2023 | In The News
Breakaway Summer 2023 PR Internship Breakaway Public Relations is an Austin-based boutique public relations firm that builds awareness and reputation for a wide range of consumer categories, with a focus on travel/tourism, hospitality, social impact, nonprofits, and...
by Breakaway Staff | Mar 13, 2023 | In The News
Many people assume public relations is a glamorous and party-filled career. I know I did after watching Samantha Jones host red carpets and celebrity-filled parties on “Sex and the City.” This idealized perception of PR has even been dubbed the “Samantha...
by Breakaway Staff | Feb 22, 2023 | In The News
Each year, the Super Bowl brings in millions of viewers around the world for several reasons: The football game, of course A highly-anticipated halftime show The entertaining commercials For decades, Super Bowl commercials have been the best way for brands to reach...
by Breakaway Staff | Feb 16, 2023 | In The News
Working in public relations for more than 25 years, I’ve seen a great number of changes in the way we work and, in particular, how we measure impact for clients – and for ourselves. Perhaps a few of you remember the days of receiving envelopes of actual...
by Breakaway Staff | Feb 3, 2023 | In The News
We all know influencers and their importance in today’s age of marketing, but a new trend is emerging; UGC (User Generated Content) creators. The rise of social media platforms and the increasing array of content creation tools has led to the rise of UGC, which has...
by Breakaway Staff | Dec 13, 2022 | In The News
By Riley Sims Internships are meant to be a way for students to learn more about the field they’re interested in and apply what they’re learning in a professional setting. Going into my internship, I knew that I didn’t know everything about the field of public...