Blog
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Should You Travel During Uncertain Times?
The people on the ground living in these destinations are not passive recipients of tourism. They’re active participants in their own economy and culture,…
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Why Ethical PR Matters More Than Ever in the Age of AI
My Perspective Being a recent public relations graduate preparing to begin a master’s in digital media communication, I realize that I’m entering the communications…
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Are Press Releases Still Useful?
Press releases have long been a leading tool in media and investor relations. Press releases (sometimes called news releases) are an essential means for…
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FAQs from Up & Coming PR pros
We often get questions of what PR is exactly, what it can achieve, who needs it, and so on. Even among those familiar with…
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Looking Forward: 2026 Goals from Internship to PR Career
By Sophie Garza A new year always feels like a clean slate. For me, 2026 is less about drastic change and more about growth…
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6 Lessons Learned on Writing When You’re Burned Out
It’s been two months since I finally earned my Public Relations degree from the University of Texas. While the diploma was a relief, I…
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Interview with Brian Fitzgerald/Audacy Radio Group
From time to time, we like to share insights from our friends in the media world. As PR pros, we work with the media…
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Behind the Scenes: Volunteering at SXSW 2025
What does it look like to volunteer 36+ hours on the Event Support crew during South by Southwest (SXSW) in Austin? A…
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Balancing It All: Words of Wisdom to Student Interns
College is tough. Annually, many high school seniors are fooled by the transition from five, seven-hour school days to personalized class schedules. Unsurprisingly, when…
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Boost PR Results with Integrated, PESO® Approach
PR pros are likely aware of the PESO model. Developed by Gini Dietrich around 10 years ago, she brilliantly defined, packaged and copyrighted the term…
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Tis the Season! Giving Back Where You Are
I moved to Austin about five months ago and have learned a lot on the personal and professional levels. One thing that continues to…
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Cultivate the Relations in Public Relations
Long ago, I realized that my strengths and interests lie in the so-called “left brain” column — most anything that involves reading, writing, arts…
