Beating Summer Heat with Breakaway PR

Man, It’s HOT Out There! 

Hello, friends,

Happy Summer 2022 where summer temps began this past May in Austin, and did so with a vengeance. I just read that we broke weather records in June for 21 days of 100+ degree heat. VERY uncool in so many ways.

Wherever you are, stay cool out there. Hydrate, don a hat, apply SPF and perhaps this overdue update from our team will provide a breath of fresh air. We’ve got tips for Austin activities, news of note from select clients and links to recent blog posts.

— Lisa & the Breakaway team



The Hays Communities YMCA will celebrate its 15th Anniversary with a free Community Birthday Party on Saturday, July 30, 11 a.m. – 1 p.m., along with the reading of a special proclamation at the July Buda City Council meeting. The free event will feature food, music, games, activities at the Y’s outdoor pool, and of course, birthday cake. Everyone is invited, and advance registration is recommended at:


Blues on the Green is one of Austin’s most popular summer traditions. Hosted at Zilker Park, this FREE annual concert series will take place on July 19th and 20th, starting at 7 p.m. Picnic blankets, sunscreen, and friends are encouraged. This year’s lineup includes blues artists such as Shinyribs, Tomar and the FC’s, Scott Strickland, and more!


We Are Blood Opens Cedar Park Donor Center!

The demand for blood shows no sign of slowing down in our fast-growing region. Fortunately, We Are Blood opened its fourth donor center on June 22. The 2,141 square foot donor center, at 251 North Bell Boulevard, includes seven donor stations and features hand-painted murals by Austin artist Avery Orendorf.

Cedar Park Mayor Jim Penniman-Morin and Leander Mayor Christine DeLisle attended the ribbon cutting ceremony, along with members of the Cedar Park and Leander chambers of commerce. Make an appointment to donate at the Cedar Park donor center via or by calling (512) 206-1266.

Texas 4000 for Cancer is Headed to Canada!

On June 3, the Texas 4000 cycling team left Austin to embark on its 4,000+ mile annual trek to raise funds, awareness and hope in the fight against cancer. 48 University of Texas students who are part of this 18-

month leadership program are currently traveling in two groups/routes through the U.S., Canada to reach their final destination in Anchorage. The team will ride across the finish line on August 12th. Check out this inspiring segment from ABC’s Good Morning America.

Each rider must raise at least $4,500, train for more than 2,000 hours and volunteer 50 hours or more to the community. Check out their progress and make a donation to one or more riders here:

Welcome New Client/Partner, the Center for Child Protection

Breakaway PR is proud to announce our newest partnership with Austin’s Center for Child Protection. The Center for Child Protection (CCP) is a nationally accredited children’s advocacy center and the only non-profit in Travis County involved in the investigation of crimes against children. For more than 30 years, the Center has been the first stop for children in Travis County who are suspected victims of sexual abuse, physical abuse and for children who have witnessed a violent crime.

The Center is a family-friendly, specially-equipped facility where children go for recorded forensic interviews, medical exams, counseling and intervention during the investigation and prosecution of child abuse cases. All services are provided to children and their protective caregivers at no charge and are available in English and Spanish. We look forward to raising awareness and knowledge among our community of this vital organization and support the mission to #ProtectAustinKids.


Breakaway PR has represented this gem of a small Texas town for a number of years. We love getting the word out about “The Most Beautiful Town Square in Texas” among other enticing aspects such as historical preservation, a thriving arts scene, ever-growing variety of food and beverage outlets, natural riches and family-friendly events.

No surprise that Southern Living Magazine recently named Georgetown as one of 15 small, affordable towns that it loves. It’s also one of the fastest-growing towns in the nation, so the small-town – and affordable – distinction may be short-lived. Visit soon!

Don’t forget to check out our latest blog posts!

Key Takeaways From the Pandemic: A College Graduate’s View

by Angela Ramirez, summer intern

During the second semester of my first year of college, I was sitting in my pop-culture communications class, laughing at Covid-19 social media memes that my professor was showing, collectively blowing the whole thing off. Unbeknownst to us, our entire lives and college careers would change in weeks. And everything we learned about media thus far, was only the beginning.

Fast forward two years when I’m freshly graduated from college, very antisocial due to pandemic isolation, and fairly in tune with the state of media today. While in college, media literacy was one of my greatest areas of learning, and I had to actively keep up with the state of the world via news and social media. However, these days, I’ve noticed that I am without student bias and things have changed rapidly in the “real world” due to the pandemic. Read more here.