Autumn Updates with Breakaway PR

Autumn Rules! 

Fall in Central Texas can be short-lived just like any season other than summer. So we cherish every minute of the lower, pleasant temperatures and occasional vibrant fall leaves. Then there’s all things pumpkin, Halloween super stores and beloved annual events such as ACL Festival and the AIA Austin Homes Tour.

Read on to learn more about upcoming events that are a pleasure to work on and attend along with new clients that are delivering high quality services to Central Texans. Our fall PR intern from the University of Texas also shares a post on the necessity of knowing your audience in our profession.

Enjoy the news and the weather!

— Lisa & the Breakaway team




Enjoy Fall Festivities in the “Most Beautiful

Town Square in Texas”


Georgetown, Texas, just north of Austin, is gearing up for another festive fall season. Celebrate spooky season in Georgetown by visiting the Fall Festival at Sweet Eats Farm, exploring the Ghosts of the Georgetown Square and trunk-or-treating at the 11th Annual Boo Bash.

From September 10 – November 20, Sweet Eats Farm offers a corn maze spanning more than four acres, a two-acre pumpkin patch, fireworks, pig races, apple cannons, food trucks, live music and more. More information and tickets available here.

Explore the Ghosts of the Georgetown Square with tours hosted by The Williamson Museum on October 1, 8, 21, 22 and 28. Tickets can be purchased online.

And don’t forget the 11th Annual Boo Bash on October 30, from 1 p.m. to 4 p.m. This family-friendly trick-or-treat event around Georgetown’s historic town square encourages adults and children alike to dress in costume and participate in “Trunk or Treat.” For more information, visit



AIA Homes Tour

The 2022 AIA Austin Homes Tour returns October 22-23. Showcasing design excellence, the beloved autumn Austin event is a self-guided tour of both new and newly renovated homes designed by local architects. The nationally recognized Homes Tour returns to 100% in-person format this year.

Tickets are available and can be purchased here.

All ticket holders will have access to pre-tour webinars with each of the nine architects, beginning the week of September 12 through the Tour start date.

Austin’s AIA Homes Tour is one of the leading and longest-running architectural homes tours nationwide. Keep up to date with the Tour at, follow AIA Austin on Instagram or Facebook or sign up for their newsletter here.


“Power Up” With We Are Blood!


We Are Blood (WRB), recently launched a three-month campaign aimed at building awareness and supply to meet the fast-growing need for platelets. “Power Up”, September 1-November 30, awards platelet donors who donate five times within a three-month period.

These donors will be able to choose one of four exclusive WRB prizes such as a large, canvas tote bag or an embroidered windbreaker.

Platelets are a small but crucial component of your blood that help prevent further bleeding when injured.

Platelets are needed by many patients daily, however, platelets only have a shelf life of seven days, meaning that the supply must constantly be replenished. WRB has seen a 40% increase in patient need for platelets in Central Texas since 2017.

To participate, schedule an appointment online or by calling 512-206-1266. Check locations for hours and days of operation

Client Spotlights


Welcome Skelly Build!


Skelly Build is a woman owned and operated full-service contracting and construction company, founded in 2017 by Diana Skellenger. They specialize in kitchen and bathroom renovations along with full-home construction.


In just a few years, Diana and her team have build a fast-growing business (one of Austin’s top 25 woman-owned businesses)committed to integrity, transparency, efficiency, and quality.

Breakaway is looking forward to working with Skelly Build to grow their brand awareness and share the expertise of Diana and her team. Learn more about their work here.

Paradigm Treatment Grand Opening


With more than a decade providing personalized mental health treatment for teens and young adults, Paradigm Treatment brings its unique brand of adolescent residential treatment to Texas. Located on 20 acres of beautiful Hill Country property, the new Austin center will offer the convenience of city proximity with the peace of mind and tranquility afforded by a retreat into nature.

With a maximum occupancy of 16 clients, Paradigm Austin places a heavy emphasis on daily individual therapy with five-six sessions per week in addition to various group sessions – family involvement is a must.

The mental health of teens has been in national headlines for many months, exposing a major problem that was exacerbated by the pandemic. Suicide is now the third leading cause of death in the U.S. among youth aged 15-24 according to the CDC.

Central Texas is fortunate to have the added expertise, resources and care of Paradigm. If you know someone who could use their help, call 855-680-1820 or visit

Don’t forget to check out our latest blog posts!


The Power of Knowing Your Audience

by Riley Sims, Fall PR Intern

The field of public relations is rooted in communicating with target audiences and creating a favorable impression. However, it’s important to realize that these audiences are not a homogeneous group. We communicate with various stakeholders who have different values and needs. As PR practitioners, it’s important for us to craft our messaging with a variety of groups in mind.