Q&A: How to Handle Negative Online Reviews

Q&A: How to Handle Negative Online Reviews

As PR pros, we are on the front lines of crisis and issues management strategies for our clients. Social and digital media have opened the doors to a whole host of sticky situations for businesses, especially in the form of negative comments and reviews. Often, these...
The Golden Rules of Public Relations

The Golden Rules of Public Relations

Whenever I consult with clients on public relations or present the “wide, wild world” of PR to college students, the presentation framework centers around what I call the Golden Rules of PR. Simplified, these are the ideal behaviors and best practices that withstand...
Making News on Main Street

Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...