Should PR Manage Influencer Marketing?

Should PR Manage Influencer Marketing?

If you’ve been a PR practitioner for the past 10 years, you’ve had to come to grips with social media as an ever-growing source of news and information. And with it, the independent content creators, aka influencers, who draw audiences of all sizes to their regular...
Almost Spring News From Breakaway PR

Almost Spring News From Breakaway PR

Spring is in the Air! Hello, Friends, As most of you know, we Texans have come out of a harrowing week, courtesy of all-powerful Mother Nature. Our team had its share of pain, yet also jumped in to help neighbors, friends and family however possible via rides,...
Wakeup Calls of 2020 and a Big Announcement!

Wakeup Calls of 2020 and a Big Announcement!

Like many of you, if I never have to say or write the words “Covid,” “pandemic,” “social distancing,” “herd immunity,” “zoom happy hour,” “unprecedented,” and more, I’d be thrilled. Masks may have fun and funny designs, but we’re all sick of those too. And I speak for...
Summer Updates from Breakaway

Summer Updates from Breakaway

Dear Friends, It sure has been a tumultuous spring around the country and the world. “Life changing” is no overstatement. At Breakaway, we’ve adapted quite well – and at our own pace – to the new restrictions, then loosening of...
Pandemic Pitching: Working with Lifestyle Media

Pandemic Pitching: Working with Lifestyle Media

Our second attempt at vlogging revealed my long overdue need to replace our home internet provider in order to get higher speed. The original cut of this vlog with friend and New Orleans-based journalist, Melanie Warner Spencer, turned out as a one-sided flop. The...