Summer Updates from Breakaway

Summer Updates from Breakaway

Dear Friends, It sure has been a tumultuous spring around the country and the world. “Life changing” is no overstatement. At Breakaway, we’ve adapted quite well – and at our own pace – to the new restrictions, then loosening of...
Pandemic Pitching: Working with Lifestyle Media

Pandemic Pitching: Working with Lifestyle Media

Our second attempt at vlogging revealed my long overdue need to replace our home internet provider in order to get higher speed. The original cut of this vlog with friend and New Orleans-based journalist, Melanie Warner Spencer, turned out as a one-sided flop. The...
Q&A: How to Handle Negative Online Reviews

Q&A: How to Handle Negative Online Reviews

As PR pros, we are on the front lines of crisis and issues management strategies for our clients. Social and digital media have opened the doors to a whole host of sticky situations for businesses, especially in the form of negative comments and reviews. Often, these...
The Golden Rules of Public Relations

The Golden Rules of Public Relations

Whenever I consult with clients on public relations or present the “wide, wild world” of PR to college students, the presentation framework centers around what I call the Golden Rules of PR. Simplified, these are the ideal behaviors and best practices that withstand...