Making News on Main Street

Making News on Main Street

*previously published in the Texas Downtown Association’s newsletter, 1/2019 Everyone seems to know the terms, “PR,” “good PR,” or a “PR nightmare,” but not so many understand what public relations actually entails. How does public relations fit into a broader...
Are You Ready to Hire a PR Firm?

Are You Ready to Hire a PR Firm?

by Lisa O’Neill If you’ve been thinking about bringing on a PR firm, but not certain if it’s the right time, much less how to find a best-fit partner, here are some words of wisdom that should help.  As an owner of a PR firm, and working in the field for more...
Cookie Craze: Austin Edition

Cookie Craze: Austin Edition

by Lisa O’Neill For as long as I can remember, I’ve had a weakness for the perfect or near-perfect cookie. Oatmeal chocolate chip with pecan is my go-to, but other flavors can rock my world such as peanut butter chocolate chunk, peanut butter & jelly, salted...