Since 2018, Breakaway PR has represented AIA Austin in promoting its annual AIA Austin Homes Tour. The primary objectives are to increase awareness of the Homes Tour, strengthen AIA Austin’s reputation, showcase the featured architects and homes, and support ticket sales.

Breakaway PR secures media coverage by highlighting the unique stories behind each featured home, many of which are thoughtfully renovated or historic properties. We also coordinate homeowner and architect interviews while promoting architectural and design trends. Tactics include targeted media pitching, media and influencer partnerships, advertising, influencer relations, and strategic social media campaigns.

Over the course of three months in 2025, Breakaway PR secured extensive local and national media coverage, generating an estimated 317,520 coverage views. The campaign also helped grow AIA Austin’s Instagram audience by 938 new followers. Overall, Breakaway PR generated an online readership of 36.5 million, a print circulation of 61,500, and reached an additional 223,400 email subscribers through newsletter coverage.

The Breakaway team works closely with AIA Austin and serves on the Homes Tour committee to identify featured architects, develop compelling story ideas, and coordinate integrated media and social media strategies. This collaborative approach continues to increase media visibility, strengthen social media engagement, boost ticket sales, and elevate awareness of Austin’s outstanding architecture and design community.