About Us

Breakaway Public Relations is an Austin, Texas-based public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.

We have a wealth of experience for a range of consumer categories, yet focus on travel and tourism, hospitality, nonprofits, arts and architecture and retail. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.

Our Mission & Values

Breakaway Public Relations works as a partner with each client – we are an extension of each client’s business and operate in a transparent, team-driven manner. As an independent agency, we have the privilege of working with clients who provide a product and/or service in which we truly believe.


We Are Blood


“Sum You Sum Me” exhibit at Dougherty Arts Center

Breakaway PR begins every project with a holistic, research-driven approach.

We are experts (while always learning) in our craft, yet we must know what makes our clients tick before developing the plan. Although years of experience provide an excellent framework, Breakaway PR develops a customized PR strategy for each and every client.

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Our agency is committed to giving back to the community in which we live, work and play.

“When we give cheerfully and accept gratefully, everyone is blessed.”

– Maya Angelou



Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!

The Trail Conservancy

The Trail Conservancy protects, enhances, and preserves the beloved Ann and Roy Butler Hike-and-Bike Trail. Established in 2003 as the Town Lake Trail Foundation, The Trail Conservancy furthers the historic efforts set forth by the Citizens Committee.

Manos De Cristo

Manos de Cristo

A Presbyterian-affiliated nonprofit which provides low-cost dental care, ESL classes, pastoral counseling, and emergency food and clothing.

World Vision

Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.

Case Studies

We Are Blood

Breakaway PR began working with We Are Blood (WrB) in 2018 when they were seeking a PR firm to raise awareness of the blood bank’s vital health role across its 10-county service area; the ultimate goal is to generate an increase in consistent blood donations for a fast-growing region.

AIA Austin Homes Tour 2020

Breakaway PR has represented AIA Austin over the past few years to promote its annual marquee event, the AIA Austin Homes Tour. Our key objective has been to increase awareness throughout Central Texas as well as showcase the tour’s architects and their homes via social media and traditional PR.

Georgetown Convention & Visitors Bureau

The Convention and Visitors Bureau of Georgetown has partnered with Breakaway since 2015 to raise visibility and attract more leisure travelers, competing with a broad range of notable small to mid-sized Texas towns. Breakaway PR coordinated key messaging with the CVB, honing in on its small-town charm and history paired with natural beauty and an abundance of creative, arts-driven events and destinations. 

Waterloo Greenway Conservancy

Waterloo Greenway Conservancy (WGC) began its partnership with Breakaway PR in 2017 to raise its profile in Austin’s highly competitive non-profit market.

YMCA of Austin

The Austin YMCA, with eight centers in the Greater Austin area and serving more than 100,000 people annually, contracted with Breakaway Public Relations in June of 2021 to bring fresh and broader attention to various programs, new and old.




What We Bring To The Table

There’s an overload of news and information delivered 24/7 through devices large and small, from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.

Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in  telling your story in a range of smart, creative ways with measurable results.


Menu of Services

  • Public Relations Strategy and Execution
  • Media & Influencer Relations Campaigns
  • Social Media Management
  • Community Relations
  • Brand Messaging
  • Special Event Concepts and Promotion
  • Content Creation – bylined articles, newsletters, blog posts and more
  • Communications Audit
  • Media Training
  • Translation for Media and Marketing Materials. Spanish and French


SXSW Marketplace
Texas 4000
logo for AIA Austin, red circle with white letters AIA inside, and the word Austin in black
Blue Genie
Hilton Hotel
Most Beautiful Town Square - Georgetown TX
pavement logo
Wright Gallery - Texas A&M University

Past Clients

A selection of clients we’ve served in the past.

Banger’s Sausage House & Beer Garden — Eleve Cosmetics — Food + City — Hyatt Lost Pines Resort & Spa — IT’S TIME TEXAS — SUAVS — Benold’s Jeweler’s — My Yacht Club @ Formula 1 Austin — Whisler’s — SXSW Film — Fashion X Dallas — ByGeorge — CoStar — Austin Fashion Week — SOCO Botanicals — Ideal Image — Impact Travel Alliance — He’s 4 Me — Leukemia & Lymphoma Society of South Central Texas Cannon + Belle Girls Impact the World Film Festival Waterloo Greenway Conservancy — Blue Norther Hard Seltzer — Explore Austin SXSW Marketplace — SXSW Wellness


AIA Austin

“I’ve been fortunate to work with Kristen since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Kristen with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.” – Ingrid Spencer, Executive Director

Georgetown Convention & Visitors Bureau

“In just a short time, we found our partnership with Breakaway PR to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at Breakaway has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.” – Cari Miller, Tourism Manager

We Are Blood

“Breakaway is an incredibly important partner for We Are Blood. Whether ensuring We Are Blood receives immediate news coverage during emergencies or spreading our message and activities through appropriate media outlets, Breakaway helps us navigate the landscape of public relations with personal attention and responsiveness.” – Nick Canedo, VP of Community Engagement

Elevé Cosmetics

“Love the ladies of Breakaway! Super talented and easy to work with, I couldn’t recommend them more as a partner!” – Gertie Wilson, Founder

Hilton Austin

“The Breakaway PR team is great to work with! Supporting the F&B efforts at Hilton Austin over the last year was no small task and they rose to the challenge. Great PR shop overall and I don’t know what I would do without them.” – Kim Blackmon, Hilton Austin

Explore Austin

“Breakaway PR definitely over-delivers! I have worked with them as part of three organizations Explore Austin, The Leukemia & Lymphoma Society – South Central Texas Chapter, and Texas 4000 for Cancer – and they have been terrific partners. They are wonderful strategists, connectors, and storytellers. Everyone on the team is skilled and their work is top quality. Thank you Lisa and team!” – Ann Jerome, Explore Austin


“We’ve worked with Breakaway PR for a while and not only are they amazing, but they also did an excellent job at crafting up a unique PR strategy for our specific brand needs.” – Monxi Garza, Founder