Client Spotlight

Spend Memorial Day Weekend at the National Museum of the Pacific War! This world-class museum in Fredericksburg invites you to honor our veterans with a weekend of programs and ceremonies, including a Memorial Day Ceremony on May 27. Visit the Pacific Combat Zone to watch live reenactments throughout the weekend, attend a book signing with World War II Veteran T. Fred Harvey, and watch a special screening of The Story of the USS Indianapolis. Following the film, stick around for a Q&A with co-producer Melanie Capacia Johnson. This event is FREE to the public. 

About Us

Breakaway Public Relations is a boutique public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.

We have a wealth of experience for a range of consumer categories, yet focus on travel and tourism, hospitality, fashion, beauty, nonprofits, and arts and architecture. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.

Our Mission & Values

Breakaway Public Relations works as a partner with each client – we are an extension of each client’s business and operate in a transparent, team-driven manner. As an independent agency, we have the privilege of working with clients who provide a product and/or service in which we truly believe.


Austin Taco Project


“Sum You Sum Me” exhibit at Dougherty Arts Center

Breakaway PR begins every project with a holistic, research-driven approach.

We are experts (while always learning) in our craft, yet we must know what makes our clients tick before developing the plan. Although years of experience provide an excellent framework, Breakaway PR develops a customized PR strategy for each and every client.

Click here to read more


Our agency is committed to giving back to the community in which we live, work and play.

“When we give cheerfully and accept gratefully, everyone is blessed.”

– Maya Angelou



Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!

Kids in a New Groove

Kids in a New Groove

Building a solid foundation for youth in the Texas foster care system through free, weekly one-on-one mentorship through music education.

Manos De Cristo

Manos de Cristo

A Presbyterian-affiliated nonprofit which provides low-cost dental care, ESL classes, pastoral counseling, and emergency food and clothing.

Victory - Austin Public Library

Big Brothers Big Sisters

Big Brothers Big Sisters helps children realize their potential and build their futures. 

World Vision

World Vision

Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.




What We Bring To The Table

There’s an overload of news and information delivered 24/7 through devices large and small from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.

Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in  telling your story in a range of smart, creative ways with measurable results.


Menu of Services

  • Public Relations Strategy and Execution
  • Media & Influencer Relations Campaigns
  • Paid Media Strategy
  • Social Media Management
  • Community Relations
  • Brand Messaging
  • Special Event Concepts and Promotion
  • Content Creation – bylined articles, newsletters, blog posts and more
  • Communications Audit
  • Media Training
  • Translation for Media and Marketing Materials. Spanish and French



Explore Austin - Leadership Mentoring Adventure
Waller Creek Conservancy
AIA Austin
Blue Genie
Bowie Street Collective
Elevé Cosmetics
He's For Me
Most Beautiful Town Square - Georgetown TX
Lymphoma Society - Fighting Blood Cancer
Cannon and Belle
Hilton Hotel
Texas 4000
SXSW Marketplace
Wright Gallery - Texas A&M University

Past Clients

A selection of clients we’ve served in the past.

Altatudes — Archer’s Challenge — Banger’s Sausage House & Beer Garden — Food + City — Hyatt Lost Pines Resort & Spa — IT’S TIME TEXAS — SUAVS — Oasis Texas — Roaring Fork — Benold’s Jeweler’s — My Yacht Club @ Formula 1 Austin — Whisler’s — SXSW Film — Shaesby — Fashion X Dallas — BlueAvocado — ByGeorge — CoStar — Austin Fashion Week — SOCO Botanicals — Ideal Image — Impact Travel Alliance — He’s 4 Me — Leukemia & Lymphoma Society of South Central Texas


AIA Austin

“I’ve been fortunate to work with Kristen since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Kristen with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.” – Ingrid Spencer, Executive Director

Georgetown Convention & Visitors Bureau

“In just a short time, we found our partnership with Breakaway PR to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at Breakaway has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.” – Cari Miller, Tourism Manager


“Lisa and her team have been an absolute pleasure to work with, and I’d recommend Breakaway PR’s services to any organization looking for top-class, strategic public relations and earned media support. Thanks to their expertise, commitment to excellence and ability to adapt and pivot as needed, our organization has seen a dramatic and measurable increase in brand awareness across the state. They are pros in every sense of the word, and we’re lucky to have their support.” – John Waterman, Director of Digital and Social Media

Elevé Cosmetics

“Love the ladies of Breakaway! Super talented and easy to work with, I couldn’t recommend them more as a partner!” – Gertie Wilson, Elevé Cosmetics

Hilton Austin

“The Breakaway PR team is great to work with! Supporting the F&B efforts at Hilton Austin over the last year was no small task and they rose to the challenge. Great PR shop overall and I don’t know what I would do without them.” – Kim Blackmon, Hilton Austin

Explore Austin

“Breakaway PR definitely over-delivers! I have worked with them as part of three organizations Explore Austin, The Leukemia & Lymphoma Society – South Central Texas Chapter, and Texas 4000 for Cancer – and they have been terrific partners. They are wonderful strategists, connectors, and storytellers. Everyone on the team is skilled and their work is top quality. Thank you Lisa and team!” – Ann Jerome, Explore Austin


“We’ve worked with Breakaway PR for a while and not only are they amazing, but they also did an excellent job at crafting up a unique PR strategy for our specific brand needs.” – Monxi Gza, SUAVS