Breakaway Public Relations In Austin, TX

Breakaway Public Relations helps nonprofits and lifestyle brands build marketplace awareness and influence. Our “break out” approach delivers a custom blend of PR tools to increase brand credibility and trust.

Our Mission & Values

Breakaway Public Relations works as a partner with each client – we are an extension of our client’s business and operate in a transparent, team-driven manner. As an independent agency, we have the privilege of working with clients who provide a product and/or service in which we truly believe.

Breakaway PR begins every project with a holistic, research-driven approach.

We are experts (while always learning) in our craft, yet we must know what makes our clients tick before developing the plan. Although years of experience provide an excellent framework, Breakaway PR develops a customized PR strategy for each and every client.

Community

Center for Child Protection

The Center for Child Protection is the only nonprofit in Travis County involved in the investigation and prosecution of crimes against children.

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World Vision

Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.

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Our agency is committed to giving back to the community in which we live, work and play.

“When we give cheerfully and accept gratefully, everyone is blessed.”

– Maya Angelou

Case Study

AIA Austin Homes Tour 2025

Breakaway PR has represented AIA Austin for the past seven years to promote its annual marquee event, the AIA Austin Homes Tour. Our key objective has been to increase awareness throughout Central Texas as well as showcase the tour’s architects and their homes via social media and traditional PR.

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Case Study

We Are Blood

Breakaway PR began working with We Are Blood (WrB) in 2018 when they were seeking a PR firm to raise awareness of the blood bank’s vital health role across its 10-county service area; the ultimate goal is to generate an increase in consistent blood donations for a fast-growing region. WRB is the sole provider of blood to 50 hospitals in this region, including both the Ascension Seton and St. David’s hospitals systems.

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Case Study

Georgetown Convention & Visitors Bureau

The Convention and Visitors Bureau of Georgetown has partnered with Breakaway since 2015 to raise visibility and attract more leisure travelers, competing with a broad range of notable small to mid-sized Texas towns. Breakaway PR coordinated key messaging with the CVB, honing in on its small-town charm and history paired with natural beauty and an abundance of creative, arts-driven events and destinations.

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Case Study

Blue Genie Art Bazaar

Since 2019, Breakaway Public Relations has helped Blue Genie Art Bazaar expand its reach through earned media, influencer partnerships, and community engagement, securing more than 500 media placements and supporting continued growth in attendance and sales.

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Case Study

Texas Book Festival

Breakaway PR represented the Texas Book Festival (TBF) in 2024 to promote its renowned annual event in November. Our key objective was to increase awareness in Central Texas and beyond by the festival’s events and authors via targeted media, influencer mentions and community partnerships.

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Services

There’s an overload of news and information delivered 24/7 through devices large and small from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.

Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in telling your story in a range of smart, creative ways with measurable results.

Testimonials

“Breakaway is an incredibly important partner for We Are Blood. Whether ensuring We Are Blood receives immediate news coverage during emergencies or spreading our message and activities through appropriate media outlets, Breakaway helps us navigate the landscape of public relations with personal attention and responsiveness.”

We Are Blood

– Nick Canedo, VP of Community Engagement
Testimonials

“In just a short time, we found our partnership with Breakaway PR to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at Breakaway has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.”

Georgetown Convention & Visitors Burea

– Cari Miller, Tourism Manager
Testimonials

“I’ve been fortunate to work with Breakaway since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Breakaway with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.”

AIA Austin

– Ingrid Spencer, Executive Director
Testimonials

“Working with Breakaway PR was a true partnership for what was a complex, multi-layered and fast-paced project. They provided a highly customized, responsive and thoughtful approach that helped guide our communications strategy during its crucial start-up phase. Breakaway’s team is experienced, well connected in Texas and digs deep into their client’s business objectives to provide measurable results.”

Make It Movement

– Anne Bruno, Project Manager
Testimonials

“Breakaway PR definitely over-delivers! I have worked with them as part of three organizations Explore Austin, The Leukemia & Lymphoma Society – South Central Texas Chapter, and Texas 4000 for Cancer – and they have been terrific partners. They are wonderful strategists, connectors, and storytellers. Everyone on the team is skilled and their work is top quality. Thank you Lisa and team!”

Explore Austin

Ann Jerome, Former Executive Director
Testimonials

Lisa and the Breakaway team have been valuable thought-partners in developing and executing strategies that generate visibility for our YMCA initiatives. Given the volume and wide variety of programs that we run, capturing media attention can be a challenge. But Breakaway helped us organize our approach to present a coherent narrative to our key audiences and deliver results.

Greater Austin YMCA

– Sean Doles, Strategic Communications & Public Affairs Officer