About Us

Breakaway Public Relations is an Austin, Texas-based public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.

We have a wealth of experience for a range of consumer categories, yet focus on travel and tourism, hospitality, nonprofits, arts and architecture and retail. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.

Our Mission & Values

Breakaway Public Relations works as a partner with each client – we are an extension of each client’s business and operate in a transparent, team-driven manner. As an independent agency, we have the privilege of working with clients who provide a product and/or service in which we truly believe.

We Are Blood

“Sum You Sum Me” exhibit at Dougherty Arts Center

Breakaway PR begins every project with a holistic, research-driven approach.

We are experts (while always learning) in our craft, yet we must know what makes our clients tick before developing the plan. Although years of experience provide an excellent framework, Breakaway PR develops a customized PR strategy for each and every client.

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Our agency is committed to giving back to the community in which we live, work and play.

“When we give cheerfully and accept gratefully, everyone is blessed.”

– Maya Angelou

Community

Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!

The Trail Conservancy

Dedicated to protecting, enhancing, and connecting the Butler Hike-and-Bike Trail at Lady Bird Lake for the benefit of all.

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Center for Child Protection

The Center for Child Protection is the only nonprofit in Travis County involved in the investigation and prosecution of crimes against children. Their mission is to reduce the trauma for children during this process.

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World Vision

Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.

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Case Studies

We Are Blood

Breakaway PR began working with We Are Blood (WrB) in 2018 when they were seeking a PR firm to raise awareness of the blood bank’s vital health role across its 10-county service area; the ultimate goal is to generate an increase in consistent blood donations for a fast-growing region.

See Case Study

AIA Austin Homes Tour 2020

Breakaway PR has represented AIA Austin over the past few years to promote its annual marquee event, the AIA Austin Homes Tour. Our key objective has been to increase awareness throughout Central Texas as well as showcase the tour’s architects and their homes via social media and traditional PR.

See Case Study

Georgetown Convention & Visitors Bureau

The Convention and Visitors Bureau of Georgetown has partnered with Breakaway since 2015 to raise visibility and attract more leisure travelers, competing with a broad range of notable small to mid-sized Texas towns. Breakaway PR coordinated key messaging with the CVB, honing in on its small-town charm and history paired with natural beauty and an abundance of creative, arts-driven events and destinations.

See Case Study

Waterloo Greenway Conservancy

Waterloo Greenway Conservancy (WGC) began its partnership with Breakaway PR in 2017 to raise its profile in Austin’s highly competitive non-profit market.

See Case Study

YMCA of Austin

The Austin YMCA, with eight centers in the Greater Austin area and serving more than 100,000 people annually, contracted with Breakaway Public Relations in June of 2021 to bring fresh and broader attention to various programs, new and old.

See Case Study

Services

What We Bring To The Table

There’s an overload of news and information delivered 24/7 through devices large and small from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.

Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in telling your story in a range of smart, creative ways with measurable results.

Menu of Services

Public Relations Strategy and Execution
Media & Influencer Relations Campaigns
Social Media Management
Community Relations
Brand Messaging
Special Event Concepts and Promotion
Content Creation – bylined articles, newsletters, blog posts and more
Communications Audit
Media Training
Translation for Media and Marketing Materials. Spanish and French

Clients

Past Clients

A selection of clients we’ve served in the past.

Banger’s Sausage House & Beer Garden — Eleve Cosmetics — Food + City — Hyatt Lost Pines Resort & Spa — IT’S TIME TEXAS — SUAVS — Oasis Texas — Benold’s Jeweler’s — My Yacht Club @ Formula 1 Austin — Whisler’s — SXSW Film — ByGeorge — CoStar — Austin Fashion Week — SOCO Botanicals — Ideal Image — Texas 2020 Voter’s Guide — Impact Travel Alliance — He’s 4 Me — Leukemia & Lymphoma Society of South Central Texas — Cannon + Belle — Girls Impact the World Film Festival — Waterloo Greenway Conservancy— Pavement — Marketplace — SXSW Wellness — National Museum of the Pacific War — Make It Movement

Testimonials

AIA Austin

“I’ve been fortunate to work with Breakaway since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Breakaway with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.” – Ingrid Spencer, Executive Director

Georgetown Convention & Visitors Bureau

“In just a short time, we found our partnership with Breakaway PR to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at Breakaway has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.” – Cari Miller, Tourism Manager

We Are Blood

“Breakaway is an incredibly important partner for We Are Blood. Whether ensuring We Are Blood receives immediate news coverage during emergencies or spreading our message and activities through appropriate media outlets, Breakaway helps us navigate the landscape of public relations with personal attention and responsiveness.” – Nick Canedo, VP of Community Engagement

Explore Austin

“Breakaway PR definitely over-delivers! I have worked with them as part of three organizations Explore Austin, The Leukemia & Lymphoma Society – South Central Texas Chapter, and Texas 4000 for Cancer – and they have been terrific partners. They are wonderful strategists, connectors, and storytellers. Everyone on the team is skilled and their work is top quality. Thank you Lisa and team!” – Ann Jerome, Former Executive Director

Make It Movement

“Working with Breakaway PR was a true partnership for what was a complex, multi-layered and fast-paced project. They provided a highly customized, responsive and thoughtful approach that helped guide our communications strategy during its crucial start-up phase. Breakaway’s team is experienced, well connected in Texas and digs deep into their client’s business objectives to provide measurable results.” – Anne Bruno, Project Manager