Breakaway Public Relations is an Austin, Texas-based public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.
We have a wealth of experience for a range of consumer categories, yet focus on travel and tourism, hospitality, nonprofits, arts and architecture and retail. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.
Our Mission & Values
Breakaway Public Relations works as a partner with each client – we are an extension of each client’s business and operate in a transparent, team-driven manner. As an independent agency, we have the privilege of working with clients who provide a product and/or service in which we truly believe.
We Are Blood
“Sum You Sum Me” exhibit at Dougherty Arts Center
Breakaway PR begins every project with a holistic, research-driven approach.
We are experts (while always learning) in our craft, yet we must know what makes our clients tick before developing the plan. Although years of experience provide an excellent framework, Breakaway PR develops a customized PR strategy for each and every client.
Our agency is committed to giving back to the community in which we live, work and play.
“When we give cheerfully and accept gratefully, everyone is blessed.”
– Maya Angelou
Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!
The Trail Conservancy
Dedicated to protecting, enhancing, and connecting the Butler Hike-and-Bike Trail at Lady Bird Lake for the benefit of all.
Center for Child Protection
The Center for Child Protection is the only nonprofit in Travis County involved in the investigation and prosecution of crimes against children. Their mission is to reduce the trauma for children during this process.
What We Bring To The Table
There’s an overload of news and information delivered 24/7 through devices large and small from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.
Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in telling your story in a range of smart, creative ways with measurable results.
Menu of Services
- Public Relations Strategy and Execution
- Media & Influencer Relations Campaigns
- Social Media Management
- Community Relations
- Brand Messaging
- Special Event Concepts and Promotion
- Content Creation – bylined articles, newsletters, blog posts and more
- Communications Audit
- Media Training
- Translation for Media and Marketing Materials. Spanish and French
A selection of clients we’ve served in the past.
Banger’s Sausage House & Beer Garden — Eleve Cosmetics — Food + City — Hyatt Lost Pines Resort & Spa — IT’S TIME TEXAS — SUAVS — Oasis Texas — Benold’s Jeweler’s — My Yacht Club @ Formula 1 Austin — Whisler’s — SXSW Film — ByGeorge — CoStar — Austin Fashion Week — SOCO Botanicals — Ideal Image — Texas 2020 Voter’s Guide — Impact Travel Alliance — He’s 4 Me — Leukemia & Lymphoma Society of South Central Texas — Cannon + Belle — Girls Impact the World Film Festival — Waterloo Greenway Conservancy— Pavement — Marketplace — SXSW Wellness — National Museum of the Pacific War —
“I’ve been fortunate to work with Breakaway since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Breakaway with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.” – Ingrid Spencer, Executive Director
Georgetown Convention & Visitors Bureau
“In just a short time, we found our partnership with Breakaway PR to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at Breakaway has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.” – Cari Miller, Tourism Manager
We Are Blood
“Breakaway is an incredibly important partner for We Are Blood. Whether ensuring We Are Blood receives immediate news coverage during emergencies or spreading our message and activities through appropriate media outlets, Breakaway helps us navigate the landscape of public relations with personal attention and responsiveness.” – Nick Canedo, VP of Community Engagement
“Breakaway PR definitely over-delivers! I have worked with them as part of three organizations Explore Austin, The Leukemia & Lymphoma Society – South Central Texas Chapter, and Texas 4000 for Cancer – and they have been terrific partners. They are wonderful strategists, connectors, and storytellers. Everyone on the team is skilled and their work is top quality. Thank you Lisa and team!” – Ann Jerome, Former Executive Director
Make It Movement
“Working with Breakaway PR was a true partnership for what was a complex, multi-layered and fast-paced project. They provided a highly customized, responsive and thoughtful approach that helped guide our communications strategy during its crucial start-up phase. Breakaway’s team is experienced, well connected in Texas and digs deep into their client’s business objectives to provide measurable results.” – Anne Bruno, Project Manager