Lisa has more than 25 years experience in public relations and integrated marketing with a focus on clients in hospitality, travel and non-profit. A graduate of the University of Texas and lifelong travel nut, Lisa began her career on the East Coast working at agencies, in-house and ultimately running her own boutique agency in Boston. Her diverse background, which ranges from marketing and community relations for a weekly newspaper group and music industry publicity to representing luxury clients and start-ups, gives Lisa a broad perspective of how public relations can make a substantial impact on businesses of all sizes.
After 15 years in the northeast, she returned to Austin in 2004 to raise her family in Longhorn country, happily leaving behind the snow shovel and tireless search for tasty Tex-Mex and a tangy margarita. Lisa initially managed public relations at two of Austin’s leading advertising agencies, followed by running the lifestyle group at Austin’s oldest independent PR agency, then called Tate Austin Hahn. She re-opened her own public relations firm, Newton O’Neill Communications, in 2009 and hasn’t looked back since.
Lisa is a long-time supporter of World Vision and its child sponsorship program, along with nonprofits in the Austin area such as Community First! Village and Kids in a New Groove, of which she serves on its board of directors. Passionate about the cross-section of global travel and sustainability, she is the leader of the Austin hub of Impact Travel Alliance, a U.S.-based nonprofit with global chapters.