About Us

Breakaway Public Relations is a boutique public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations.

We have a wealth of experience in public relations and marketing for a range of consumer categories, yet focus on travel and tourism, hospitality, health/wellness, retail, nonprofits, and arts and architecture.


Breakaway PR brings more than 30 years of experience in public relations and integrated marketing for consumer brands and nonprofit organizations from coast to coast. Our agency was formed when Newton O’Neill Communications and POM PR, two independent leaders in Austin’s lifestyle public relations scene, joined forces in January of 2018. The merger delivers enhanced skills and creativity to what was already a high-touch, highly-customized and multi-faceted approach to public relations.

In today’s speed-of-light communications environment, it’s vital to work with a PR/marketing partner that not only understands your unique business, but your industry. From there, we help you define your messages and target markets, then strategize the best way to build awareness, influence and reputation.

Our firm is nimble, creative and known for the personal touch; we value working with those who operate in a similar manner. Breakaway PR thrives on its independent stature – only answering to our clients and ourselves. See our mission and values to learn more about what makes us tick.

If any of this rings true for your business, please contact us today

AIA Austin Homes Tour - Travel and Tourism

AIA Austin Homes Tour

Beauty / Fashion PR

Elevé Cosmetics

Social Cause PR

Texas 4000 for Cancer

Tourism Marketing

Georgetown

Travel and Tourism PR

Hilton Austin

Non Profit PR

Kids in a New Groove