to Breakaway Public Relations!

Newton O’Neill Communications has joined forces with POM Public Relations to form a powerful, new lifestyle public relations and marketing firm. Two of Austin’s most experienced, independent PR companies are now operating as Breakaway PR to provide a higher level of skills, service, innovation and experience to consumer and nonprofit organizations in Central Texas and beyond.

Fashion Runway

Explore Austin’s Quest for the Summit 2018
Photo: Andy Sams

About Us


Breakaway Public Relations is a boutique public relations firm that builds awareness and reputation for consumer businesses and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.

We have a wealth of experience in PR for a wide range of consumer categories, yet focus on travel and tourism, hospitality, fashion, beauty, nonprofits, and arts and architecture. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.

Our Mission & Values

Breakaway Public Relations works as a partner with each client – we are an extension of each client’s business and operate in a transparent, team-driven manner. As a boutique agency, we have the privilege to work with clients who provide a product and/or service in which we truly believe.


Austin Taco Project


“Sum You Sum Me” exhibit at Dougherty Arts Center

We value expertise in the written word,

as well as trusted relationships with all stakeholders. We actively seek out and absorb news and information practically 24/7 in order to keep up with what’s going on in our client’s industries as well as our own.

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Our agency is committed to giving back to the community in which we live, work and play.

“When we give cheerfully and accept gratefully, everyone is blessed.”

– Maya Angelou



Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!

Kids in a New Groove

Kids in a New Groove

Building a solid foundation for youth in the Texas foster care system through free, weekly one-on-one mentorship through music education.

Manos De Cristo

Manos de Cristo

A Presbyterian-affiliated nonprofit which provides low-cost dental care, ESL classes, pastoral counseling, and emergency food and clothing.

Victory - Austin Public Library


The Austin Public Library and the Austin Independent School District partner together to offer free, after-school tutoring via community volunteers to students in grades 1-12.

World Vision

World Vision

Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.




What We Bring To The Table

There’s an overload of news and information delivered 24/7 through devices large and small from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.

Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in  telling your story in a range of smart, creative ways with measurable results.


Menu of Services

  • Public Relations Strategy and Execution
  • Media & Influencer Relations Campaigns
  • Paid Media Strategy
  • Social Media Management
  • Community Relations
  • Brand Messaging
  • Special Event Concepts and Promotion
  • Content Creation – bylined articles, newsletters, blog posts and more
  • Communications Audit
  • Media Training
  • Translation for Media and Marketing Materials. Spanish and French



Explore Austin - Leadership Mentoring Adventure
Waller Creek Conservancy
AIA Austin
Blue Genie
Bowie Street Collective
Elevé Cosmetics
He's For Me
IT'S TIME TEXAS - Make Healthy Easier
Lymphoma Society - Fighting Blood Cancer
Austin Modern Home Tour
Cannon and Belle
Texas 4000
SXSW Marketplace
Wright Gallery - Texas A&M University
Hilton Hotel
Impact Travel Alliance
Most Beautiful Town Square - Georgetown TX

Past Clients

A selection of clients we’ve served in the past.

Altatudes — Archer’s Challenge — Banger’s Sausage House & Beer Garden — Food + City — Hyatt Lost Pines Resort & Spa — SpareFoot — Oasis Texas — Roaring Fork — Benold’s Jeweler’s — My Yacht Club @ Formula 1 Austin — Whisler’s — SXSW Film — Shaesby — Teo — Fashion X Dallas — BlueAvocado — ByGeorge — CoStar — Austin Fashion Week



Banger's Sausage House & Beer Garden

“Lisa and the whole Newton O’Neill team are an absolute delight to work with. They have a nose for stories and the grit to get them told. The restaurant business is a busy business with a lot of moving parts. To be able to hand off a crucial portion of that business, our public relations, to a pro like Lisa frees me up to focus on other things. For that, I am very grateful.” – Ben Siegel, Owner

AIA Austin

“I’ve been fortunate to work with Kristen since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Kristen with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.” – Ingrid Spencer, Executive Director

Georgetown Convention & Visitor Bureau

“In just a short time, we found our partnership with Newton O’Neill Communications (NONC) to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at NONC has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.” – Cari Miller, Tourism Manager


“Lisa and her team have been an absolute pleasure to work with, and I’d recommend Newton O’Neill’s services to any organization looking for top-class, strategic public relations and earned media support. Thanks to their expertise, commitment to excellence and ability to adapt and pivot as needed, our organization has seen a dramatic and measurable increase in brand awareness across the state. They are pros in every sense of the word, and we’re lucky to have their support.” – John Waterman, Director of Digital and Social Media

Elevé Cosmetics

“Kristen and Alexia have gone above and beyond for Elevé Cosmetics since we hired them in 2015. They have helped take us from an Austin-based startup to an international, award-winning cosmetics company! We rely on them to handle our marketing and public relations. We know we can count on them because they are a full service, very thoughtful and hands-on team!” – Ginger Averitt, Elevé Cosmetics

Food+City (Formerly The Food Lab @ UT)

“Lisa and her team have brought Food+City from its early beginnings to a visible, engaged platform for the hospitality community. Newton O’Neill Communications worked tirelessly to build our audience, identity and form a market presence that will grow in the future. Their team was with us every step of the way, introducing us to the media, crafting our messages and finding ways to bring fresh ideas to new market. NONC handled all of our PR for our events, displaying its extraordinary ability to adapt to our lean and nimble organization. Lisa is accomplished and on her game.” – Dr. Robyn Metcalfe, Founder/Director