January is National Blood Donor Month
Winter is one of the most difficult times of year to collect enough blood products to meet patient needs. Busy holiday schedules and bad weather often results in canceled blood drives, not to mention seasonal illnesses such as the flu force potential donors to forgo their blood donations.
That’s just one of the reasons that National Blood Donor Month, which has taken place each January since 1970, is such an important observance. Donating blood saves many lives and improves health for many people. According to the World Health Organization, “blood is the most precious gift that anyone can give to another person — the gift of life. A decision to donate your blood can save a life, or even several if your blood is separated into its components — red cells, platelets and plasma.”
For a limited time, anyone who donates or attempts to donate platelets and blood January 16 through January 31 at any We Are Blood donor center or mobile blood drive will receive a voucher for a free small Thundercloud sandwich.
Breakaway Public Relations is a boutique public relations firm that builds awareness, influence and reputation for lifestyle brands and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.
We have a wealth of experience for a range of consumer categories, yet focus on travel and tourism, hospitality, fashion, beauty, nonprofits, and arts and architecture. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.
Our Mission & Values
Breakaway Public Relations works as a partner with each client – we are an extension of each client’s business and operate in a transparent, team-driven manner. As an independent agency, we have the privilege of working with clients who provide a product and/or service in which we truly believe.
Austin Taco Project
“Sum You Sum Me” exhibit at Dougherty Arts Center
Breakaway PR begins every project with a holistic, research-driven approach.
We are experts (while always learning) in our craft, yet we must know what makes our clients tick before developing the plan. Although years of experience provide an excellent framework, Breakaway PR develops a customized PR strategy for each and every client.
Our agency is committed to giving back to the community in which we live, work and play.
“When we give cheerfully and accept gratefully, everyone is blessed.”
– Maya Angelou
Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!
Kids in a New Groove
Building a solid foundation for youth in the Texas foster care system through free, weekly one-on-one mentorship through music education.
Manos de Cristo
A Presbyterian-affiliated nonprofit which provides low-cost dental care, ESL classes, pastoral counseling, and emergency food and clothing.
The Austin Public Library and the Austin Independent School District partner together to offer free, after-school tutoring via community volunteers to students in grades 1-12.
Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.
What We Bring To The Table
There’s an overload of news and information delivered 24/7 through devices large and small from laptops to smart phones and movie screens to watches. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.
Whether you’re a startup, a social impact organization, or an established business ready to rise to the next level, we are experts in telling your story in a range of smart, creative ways with measurable results.
Menu of Services
- Public Relations Strategy and Execution
- Media & Influencer Relations Campaigns
- Paid Media Strategy
- Social Media Management
- Community Relations
- Brand Messaging
- Special Event Concepts and Promotion
- Content Creation – bylined articles, newsletters, blog posts and more
- Communications Audit
- Media Training
- Translation for Media and Marketing Materials. Spanish and French
A selection of clients we’ve served in the past.
Altatudes — Archer’s Challenge — Banger’s Sausage House & Beer Garden — Food + City — Hyatt Lost Pines Resort & Spa — IT’S TIME TEXAS — SUAVS — Oasis Texas — Roaring Fork — Benold’s Jeweler’s — My Yacht Club @ Formula 1 Austin — Whisler’s — SXSW Film — Shaesby — Fashion X Dallas — BlueAvocado — ByGeorge — CoStar — Austin Fashion Week — Leukemia & Lymphoma Society