to Breakaway Public Relations!

Newton O’Neill Communications has joined forces with POM Public Relations to form a powerful, new boutique lifestyle public relations/communications firm. Two of Austin’s most experienced, independent PR companies are now operating as Breakaway PR to provide a higher level of skills, service, innovation and experience to consumer and nonprofit organizations in Central Texas and beyond.

About Us

Breakaway Public Relations is a boutique public relations firm that builds awareness and reputation for consumer businesses and nonprofit organizations. We are passionate about telling the stories of clients who place a premium on sustainability and social impact.

We have a wealth of experience in PR for a wide range of consumer categories, yet focus on travel and tourism, hospitality, fashion, beauty, nonprofits, and arts and architecture. Breakaway is nimble, creative and known for the personal touch. We work best with partners who operate in a similar manner. If any of this rings true for your business, let’s talk.

Our Mission & Values

Breakaway Public Relations works as a partner with each client. Every client has its unique story to tell and key benefits to communicate. We bring deep and broad communications experience, an entrepreneurial spirit and passion for PR to our partnerships every day.

Our Core Values

  • We aim to exceed expectations.
  • We value professionalism and attention to detail.
  • We are passionate about the protection of our environment and service to our community.
  • We strive to learn and grow every day.
  • We embrace adventure and welcome new challenges.
  • We value life balance and fun!
Lisa O'Neill

Lisa O'Neill


Lisa has more than 25 years experience in public relations and integrated marketing with a focus on clients in hospitality, travel and non-profit.


Meet The Team

Kristen Chin

Kristen Chin


Kristen has nearly 15 years experience in public relations and social media. After specializing in regional and national media relations in Los Angeles…


Emily Ergas

Emily Ergas

Account Services

Emily is a Dallas-raised, Calfornia-born city girl. Always curious, she is fascinated by languages and the way people use them to express themselves.


Alexia Zamora

Alexia Zamora

Account Services

Alexia is an Austin-native, born and raised. She graduated from the University of Texas at Austin with a Bachelor of Science in Public Relations.


Our agency is committed to giving back to the community in which we live, work and play.

“When we give cheerfully and accept gratefully, everyone is blessed.”

– Maya Angelou


Here are a few of the nonprofits we support with our time, talent and treasure. Check them out and do the same if you can!

Kids in a New Groove

Building a solid foundation for youth in the Texas foster care system through free, weekly one-on-one mentorship through music education.

Manos de Cristo

A Presbyterian-affiliated nonprofit which provides low-cost dental care, ESL classes, pastoral counseling, and emergency food and clothing.


The Austin Public Library and the Austin Independent School District partner together to offer free, after-school tutoring via community volunteers to students in grades 1-12.

World Vision

Sponsor a child and help fight world hunger through your donations that support World Vision’s aid, child nutrition and agricultural solutions around the world.


What We Bring To The Table

There’s an overload of news and information, 24/7, being delivered through screens large and small, including radio, television, cell phones, iPads, watches and more. Breakaway PR can help you cut through the clutter to provide relevant messages to your target audience at the right time and place.

Whether you’re a startup, in the midst of taking your business to the next level or planning a shift in brand strategy, we embrace the opportunity to tell your story in a range of smart, creative ways with measurable results.

Menu of Services

  • Public Relations Strategy and Execution
  • Media & Influencer Relations Campaigns
  • Paid Media Strategy
  • Social Media Management
  • Community Relations Community Relations
  • Brand Messaging
  • Special Event Concepts and Promotion
  • Content Creation – bylined articles, newsletters, blog posts and more
  • Communications Audit
  • Media Training
  • Translation for Media and Marketing Materials. Spanish and French


Past Clients

A selection of clients we’ve served in the past.

Archer’s Challenge — Banger’s Sausage House & Beer Garden — Food + City — SpareFoot — Oasis Texas — Roaring Fork — Benold’s Jeweler’s — My Yacht Club — Whisler’s — SXSW Film — Shaesby — Teo —Fashion X Dallas — BlueAvocado — ByGeorge — CoStar — Austin Fashion Week


Banger's Sausage House & Beer Garden

“Lisa and the whole Newton O’Neill team are an absolute delight to work with. They have a nose for stories and the grit to get them told. The restaurant business is a busy business with a lot of moving parts. To be able to hand off a crucial portion of that business, our public relations, to a pro like Lisa frees me up to focus on other things. For that, I am very grateful.”

– Ben Siegel, Owner

AIA Austin

“I’ve been fortunate to work with Kristen since 2012 and she and her team just keep raising the bar. They continuously surprise me with their creativity, clear process, and amazing results. Not only that but they make the PR process fun. I credit Kristen with growing the audience for our Homes Tour to the largest it’s ever been, and raising the status of our organization with the media and the public along the way.”

– Ingrid Spencer, Executive Director

Georgetown Convention & Visitor Bureau

“In just a short time, we found our partnership with Newton O’Neill Communications (NONC) to be a solid value, driven by true professionals who understand our needs and know how to achieve results. The team at NONC has been proactive, creative, responsive and understands the media relations landscape for the travel/tourism sector. Strategic thinkers and good people. We know we’re in great hands.”

– Cari Miller, Tourism Manager


“Lisa and her team have been an absolute pleasure to work with, and I’d recommend Newton O’Neill’s services to any organization looking for top-class, strategic public relations and earned media support. Thanks to their expertise, commitment to excellence and ability to adapt and pivot as needed, our organization has seen a dramatic and measurable increase in brand awareness across the state. They are pros in every sense of the word, and we’re lucky to have their support.”

– John Waterman, Director of Digital and Social Media

Elevé Cosmetics

“Kristen and Alexia have gone above and beyond for Elevé Cosmetics since we hired them in 2015. They have helped take us from an Austin-based startup to an international, award-winning cosmetics company! We rely on them to handle our marketing and public relations. We know we can count on them because they are a full service, very thoughtful and hands-on team!”

– Ginger Averitt, Elevé Cosmetics

Food+City (Formerly The Food Lab @ UT)

“Lisa and her team have brought Food+City from its early beginnings to a visible, engaged platform for the hospitality community. Newton O’Neill Communications worked tirelessly to build our audience, identity and form a market presence that will grow in the future. Their team was with us every step of the way, introducing us to the media, crafting our messages and finding ways to bring fresh ideas to new market. NONC handled all of our PR for our events, displaying its extraordinary ability to adapt to our lean and nimble organization. Lisa is accomplished and on her game.”

– Dr. Robyn Metcalfe, Founder/Director

We’d love to hear from you!

If you have a new business query, please email lisa@breakaway-pr.com; otherwise, please use the form or email address below.

If you’re interested in interning with Breakaway PR, we do require that interns are studying public relations or journalism and have completed at least one prior relevant internship. Note that our internship program is unpaid but may qualify for course credit. We will be contacting potential summer interns on or before the end of April. Please email Alexia Zamora alexia@breakaway-pr.com with a cover letter, resume and writing sample.

You can reach us Monday through Friday, 9:00 am until 6:00 pm CST.

T: 512-766-6178
E: assist@breakaway-pr.com

Send us a message!